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NCAA – March Madness

NCAA – March Madness. NCAA – National Collegiate Athletic Association. governs college athletics and oversees important decisions pertaining to athletics regulates marketing of sporting events. NCAA vs. NBA.

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NCAA – March Madness

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  1. NCAA – March Madness

  2. NCAA – National Collegiate Athletic Association • governs college athletics and oversees important decisions pertaining to athletics • regulates marketing of sporting events

  3. NCAA vs. NBA • NCAA – players are not allowed to accept any form of payment from a school or from companies

  4. NCAA Divisions – created to keep schools on a competitive level (Division I, II, III) • determined by the characteristics of a school (student population, financial stability) • level of competitiveness of the athletes (player ability) • NCAA Ranking has an important economic impact on schools and communities. • Ex: Higher divisions = more spectators = more money

  5. Most heavily marketed collegiate sporting event – MARCH MADNESS • During March Madness, marketing efforts by competing schools are intense • Each school uses this time to get its name known and to attract potential markets • Potential Markets for March Madness: • Athletic fans wanting to buy school-based apparel • Prospective students interested in attending school

  6. Brackets: A Marketing Tool • Consumers must go to Internet sites (NCAA.com) or Newspaper to print NCAA bracket. • Businesses will print their name/logo on the bracket • Consumers will watch teams who they normally would not be interested in watching.

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