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Start up retail company

Start up retail company. Jasdeep A Jayakumar R Navneet. Nikhil K Rajesh Vimal M. Group 9. Issues faced. Issues contd …. Store set up. Product development. Pricing. Purchase Order Management. Inventory management. Delivery management system. Financial and Personnel.

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Start up retail company

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  1. Start up retail company Jasdeep A Jayakumar R Navneet Nikhil K Rajesh Vimal M Group 9

  2. Issues faced

  3. Issues contd…

  4. Store set up

  5. Product development

  6. Pricing

  7. Purchase Order Management

  8. Inventory management

  9. Delivery management system

  10. Financial and Personnel

  11. Some common characteristics

  12. Why CRM? • Increase customer satisfaction • Build loyalty through world-class customer service • Boost sales, service and marketing productivity • Reduce costs related to attracting and retaining customers • Get an edge on your competitors

  13. Common Features • Sales force automation • Marketing automation • Customer service or contact center automation • Help desk automation • Reporting and analysis

  14. Step 1 - 7 Questions to be asked • What are the primary business drivers? • Who are the key internal stakeholders? • Do you have executive support? • How will customers be impacted? • Are there any potential bottlenecks? • What are the critical success factors? • Are your needs likely to change in the future?

  15. Step 2 – Analyze Vendors • Our recommendation based on the attached excel: • Hosted service • As it’s a startup company • Costs would be comparatively low • Rank 1: SalesForce.com • Rank 2: Oracle • Reason: Low licensing cost/user/month The attached Excel file attached below has been placed in the folder submitted for easy viewing.

  16. Step 3 – Trials and final set of Qs • Was the solution easy to install? • How much training was required to bring users up-to-speed? • Are all “must-have” features easy to access and utilize? • Is the solution interface intuitive and user-friendly? • Were there any performance issues or technical problems? • Is it affordable?

  17. SCM • Assumptions • Users: 26 - 50 • Total budget: $150,000 • Revenue: Less than $5million • Employees: 200 • Purpose: Increase operational efficiency • Products shortlisted • Retailix from Retailix • Epicor Enterprise 7.3.6 from Epicor • SCM Live from Mitrix, Inc.

  18. SCM Live • SCM Live, Mitrix, Inc. • Scalable on-demand supply chain solution for SME market. • Offers functionality previously unavailable to the SME market • SCM Live, is delivered live, via the Internet and helps enterprises gain visibility and synchronize the supply chain • Its live interface is customizable and the solution can be used as an end-to-end SCM solution or as an extension to a large ERP • SCM Live also connects multiple companies in a single environment

  19. Epicor solution • Epicor Enterprise v7.3.6 • Provides end-to-end, integrated enterprise, e-business, and collaborative commerce software solutions exclusively for mid-market companies. • Leverages web services in developing end-to-end, industry-specific solutions for the manufacturing, distribution, enterprise service automation, and hospitality sectors • Focuses on integrating e-business applications with front-office CRM applications and back-office enterprise applications

  20. Retailix • Offers a portfolio of software applications that automate retail, distribution, and supply chain operations • Within the store, Retalix provides a suite of products that include point of sale (POS), back-office administration, loyalty program, self-service checkout, wireless hand-held solutions, and Web-based reporting functionality • At HQ and warehouse, it provides a host of other functionality

  21. Recommendation • Our recommendation for a startup company is to go for either of the 3 mentioned SCM products • Retailix from Retailix • Epicor Enterprise 7.3.6 from Epicor • SCM Live from Mitrix, Inc. • Short listing has been done based on cost and functionality Other assumptions have been mentioned in the previous slides

  22. Cutting Edge Systems • Biggest challenge of the New Retailer is to bring back the customer for frequent purchases • Value to the customer should be the prime focus • Feel good factor for the customer when he enters the outlet • Hence In Store Customer Management is a vital factor

  23. In Store Customer ManagementCandidate Project - 1 • First step towards this is to have sufficient sales personnel to handle customer requests • New IT system in place to check the service level of Salesman • IP surveillance of stock keeping units (SKU) and customer care centers • The IT strategy for this requires installation of IP cameras and setting up of special servers for this in the data center

  24. Business Alignment Model IT Strategy Business Strategy IT Infrastructure Business Infrastructure

  25. IP surveillance & Business Model • Aligning the IT strategy with the Business Strategy is of prime importance for a start up company • In this case the business strategy of customer delight drives the IT strategy and the IT infrastructure in the form of network cameras and software systems support the IT strategy

  26. Advanced POS systems: Self Check Out Kiosks Candidate Project - 2 • One of the best means to attract customers to the store is to have attractive technological features like self check out POS systems • IT strategy here would be to identify the • Type of software application that needs to be run on this system • The number of systems that needs to be installed • Budget that will be allocated for these systems • Buy in from top management • Return on Investment (ROI) calculations for these systems

  27. In Store Inventory Management System Candidate Project - 3 • New start up wouldn’t be having enough investment to install an ERP package • Hence a lighter In store inventory management system can be developed in house that can cater to automatic replenishment • The CIO should get the buy in of top management and store managers to install this system • The benefits of using such a system should be clearly stated in the ITS document

  28. In Store Atm’s • Another feature to attract casual shoppers • Due to an installed ATM customers would be forced to buy even if there was no plan • IT Strategy should contain the networking capability of the ATM machine with the Bank’s systems • The ATM network will be a separate network that will not interfere with the retail store system

  29. Marketing Management System • Marketing management system for • Faster time to market • Reduced total IT costs • Deploy industry/technology best practices • Features • Catalogue management • Category management: Creating/managing presentation hierarchy • Product/item management:Commerce/content attribute maintenance • Bundles management • Product to product associations: Cross-sell/up-sell/warranties • Campaigns management • Applications that allow account managers to create, manage, monitor and track campaigns cross products and categories

  30. Marketing Management System • Slotting • applications that allow business users to position certain category/product/content on the website at a particular location/time • Partner management • applications that allow management of various co-branded stores, selection of categories/products to be sent across to each partner, profitability analysis of each partner

  31. Retail Kiosk • Reward and Gift Card Kiosk to enable retail customers to design, print and purchase personalized gift cards, and obtain loyalty program cards, without merchant personnel assistance • Internet-enabled retail kiosk will let shoppers create customized store-branded and third-party gift cards with personalized "to" and "from" names and single or multiple design full-color graphics. Gift cards can be purchased and dispensed directly from the self-serve kiosk, eliminating the current requirement of purchasing gift cards at the check-out lane or customer service counter • Delivering value by Personalized marketing • Since the cards are printed in the kiosk for each individual order, merchants no longer have to struggle with guessing the correct numbers of specialty gift cards to pre-order - the right gift cards are always in-stock for every occasion, be it a birthday, anniversary or national holiday

  32. Data Analysis • Marketing analysis software solution to create and analyze sales campaigns and promotions, analyze the sales performance of specific segments for the user's customer base, automated catalog square-inch sales performance and the ability to plan, test and analyze product offerings • Features • Customer Data and Marketing Analysis • Offer Creation • Merchandise Planning • Automatic Square Inch Calculations and Analysis • OLAP

  33. Reference • www.business-software.com • www.technologyevaluation.com

  34. Thank You!!!!DankeMerci beacoup Group 9

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