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Supporting OPEN HVCRM

Contextual Group :. Supporting OPEN HVCRM. Who We Are . OgilvyOne TeleWeb is a team of marketing consultants with strong TeleWeb channel experience and expertise spanning multiple business to business engagements Our Goals: Translate overarching marketing strategies to the Tele channel

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Supporting OPEN HVCRM

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  1. Contextual Group: Supporting OPEN HVCRM

  2. Who We Are • OgilvyOne TeleWeb is a team of marketing consultants with strong TeleWeb channel experience and expertise spanning multiple business to business engagements • Our Goals: • Translate overarching marketing strategies to the Tele channel • Develop specific marketing strategies that work in the Tele channel • Operationalize our strategy and deliver measurable results • Where we provide value: • How/when to use the Tele channel • Translation of the brand to the Tele channel • Optimization of consultative sales and service • Enablement and empower phone representatives • Enablement and empowerment of face to face representatives

  3. Ogilvy TeleWeb Support of HVCRM Acquisition Set-Up Growth Servicing Customer Experience Vertical Upsell Vertical Acquisition Client Management HV Set-Up Industry Upsell Client Management Upsell High Value Acquisition High potential Upsell High Value prospect VHB Brand Advocate

  4. Pillars of Expertise • We support our clients by providing five key areas or expertise Strategy Training Operations Sales optimization Vendor selection and management

  5. Approach/Philosophy • Brand – translate brand value • to the phone • Build strategies based on customized communications • Value-based treatment • B to B does NOT equal B to C treatment Strategy HIGHLIGHTS • Developed and launched HV Acquisition at PRC • Changed HV acquisition call from a B2C model to a B2B model • Developed and launched HPG program at PRC Projects of Interest

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