brown-company.co.uk

2. SUMMER 2011 www.brown-company.co.uk

3. Over 18 years professional marketing and business development experience advising UK start-ups and SMEs through to multi-million pound global businesses. • Prior to founding Brown & Co in 2007, Nick held a number of senior marketing positions within a variety of businesses including Head of Marketing Communications at ProLogis, Real Estate & Logistics ($5bn), Group Marketing Manager at Reddiplex, Manufacturing (£50m) and Marketing Manager at Networks First, IT (£35m). PROFILE www.brown-company.co.uk

4. // Dual agency/client-side experience of both business-to-business (B2B) and business-to-consumer (B2C) marketing. // Particular expertise in driving business growth and increased profitability through 1# Online marketing, 2# Brand and proposition development 3# Customer acquisition and loyalty 4# New product launch and market development. // Specialist knowledge of the Property and Development, Investment, Retail, Construction, Sports Marketing, Leisure and Hospitality markets. // Chartered Marketeer, Certified Internet Marketing Professional. // Personally involved with all clients, driven, pro-active, energetic, innovative, committed to succeed. USP’S www.brown-company.co.uk

5. ** Online marketing : SEM, SEO, PPC, social, affiliates, viral, PR. ** Ecommerce and multi-channel retailing ** Development and implementation of marketing plans, strategies & projects ** Customer acquisition and retention marketing ** Market development, product launch and route to market strategy ** Film and multi-media production, tenders and presentations ** Marketing team training, mentoring and motivation SPECIALITIES www.brown-company.co.uk

6. RECENT EXPERIENCE Walsall Football Club, Walsall, West Midlands UKNpowerFootball League One Club www.saddlers.co.ukCreated and managed a bespoke 6 month campaign designed to kick-start falling attendances, increase match-day revenue and reach out to the next generation of supporters. Key Skills : Marketing campaign development and management, PR and media relations, email marketing, direct mail, co-ordination of stadium events/fun days, copywriting, marketing team training www.brown-company.co.uk

7. RECENT EXPERIENCE Evander Properties, London UKIndustrial and Distribution Property Development  www.evanderproperties.comAssisted Evander Properties to develop a stronger presence and profile in the UK Industrial and Distribution property marketplace whilst simultaneously developing individual marketing campaigns for various multi-million pound developments. Key skills : Corporate brand development, website development, case study production, design & development of brochures, flyers, advertisements, PR representation, film and multimedia www.brown-company.co.uk

8. RECENT EXPERIENCE GMI Construction Group, Leeds UKTop 100 UK Construction Group www.gmiconstruction.comWorked with the Board to restructure GMI’s core marketing infrastructure and strategy including modernising the brand and core proposition into new and differentiated market segments. Key skills : Strategic marketing planning, brand development, website development, case study presentations, marketing team training, market research, awards and sponsorship, customer newsletter www.brown-company.co.uk

9. RECENT EXPERIENCE M6J9, West Midlands UKLeading UK Conference & Events Centre www.m6j9.comAdvised on the redevelopment of the existing sales and marketing strategy to attract new conference and events business, retain existing customers and exploit online lead generation possibilities Key skills : Website redevelopment, search engine marketing (PPC/SEO) , online PR, customer profiling/segmentation, CRM development, sponsorship, tele-sales, marketing team training www.brown-company.co.uk

10. RECENT EXPERIENCE Hollywood Monster, Birmingham UKLeading UK signage and media companywww.hollywoodmonster.co.ukSupported a major company merger through realignment of the company brand, online presence, CRM systems and customer communications. Key skills : Strategic marketing planning, brand development, case study production, corporate brochure development, Press and PR, CRM development, marketing team training www.brown-company.co.uk

11. RECENT EXPERIENCE Angel Springs, Wolverhampton UKLeading UK Office Water Cooler Supplier www.angelsprings.co.ukBrown & Co provided Angel Springs with specialist advice and resources to develop a platform to generate increased product rentals and direct sales online, strengthen the brand and improved marketing communications to existing customers. Key skills : Ecommerce development, online search marketing (PPC/SEO), brand development, strategic marketing planning, CRM development, new product launch, exhibition design and execution, marketing team training, customer newsletter, vehicle livery www.brown-copany.co.uk

12. “Ihave made myname for delivering cost-effective, high quality marketing solutions that get results fast” Nick Brown www.brown-company.co.uk

13. Failing To Plan = Planning To Fail // Where are you now? AUDIT// Where would you like to be? STRATEGY// How are you going to get there? PLAN// What do you expect to achieve? RESULTS www.brown-company.co.uk

14. Common Marketing Challenges We Face // Too busy running my business to focus on marketing // Tried lots of different things, nothing ever works // Getting conflicting advice // Got no idea how to measure success // Impossible to move up the rankings on Google // Not really got the skills to know what I’m doing // Being overtaken by the competition www.brown-company.co.uk

15. Get the most from your marketing // Generate new leads and convert them // Build a stronger more recognisable brand // Get a better return on investment from your marketing spend // Develop a marketing plan unique to your business // Find the right resources you need to promote your business // Develop a stronger presence on the Internet // Stay in touch with your customers more effectively // Increase consumer loyalty and retention // Define your key message and target audience www.brown-company.co.uk

16. Range of Services I can work on a stand alone, project by project basis or retained on an ongoing basis to manage detailed campaigns and provide outsourced marketing support www.brown-company.co.uk

17. Why Brown & Co Proven techniques to grow your business // I provide a fresh, unbiased, independent view of your business // Ibring over 18 years successful marketing experience and knowledge // Idevelop and execute individual solutions for every client from start to finish // Iwork within and alongside myclients as trusted, long term marketing advisers // I only work with a handful of clients at any one time to provide maximum focus and resources // I am devoted to myclients and go that extra mile to get the job done // Iwork fast, accurately and within budget www.brown-company.co.uk

18. What they say “We are absolutely thrilled by the new website, Nick and his team have done an amazing job!” Gail Aspland-Robinson, Owner CNAC “Nick is a marketing whizz-kid and has helped transform our marketing department” Stefan Gamble CEO, Walsall FC “Brown & Co have done us proud over the past 18 mths, thoroughly recommended” Neil Dickinson, Director Evander “Nick guided us through a tricky rebranding project and set-up the marketing team we have today, great advice!” Tim Andrews, MD HWM “The new online store looks stunning and is already selling far more than we imagined John Dundon, The Water Warehouse “Brown & Co gave us invaluable advice to setting up our business online” Jasper May, Shipton & Co “Finally through Nick’s advice we now have a proper marketing plan and focussed sales strategy” Karen Avery, M6J9 “Thanks to Nick our marketing is now in a different place to 12 mths ago” Jarrod Best, MD GMI “Brown & Co made our ideas become a reality, brilliant!” Joanne Collins, The Feather Duster www.brown-company.co.uk