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Funding Success. Strategies for Gaining Financial Support for Your Mission. MISSION?. Goals Outcomes Impact on others Can you capture your mission in a minute?. The PROMISE!. Coca-Cola Burger King Others?. What Is Your Promise?. Why People Give?. Today’s Donors – What Do They Seek?.
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Funding Success Strategies for Gaining Financial Support for Your Mission
MISSION? • Goals • Outcomes • Impact on others • Can you capture your mission in a minute?
The PROMISE! • Coca-Cola • Burger King • Others?
Today’s Donors – What Do They Seek? • Christian Stewardship Fulfillment • Solid history of community service • Clear, supportable CASE FOR SUPPORT • Reflection of donors “heart”
Persuasive presentation, solicitation by trusted, credible organization volunteers & staff • Absence of pressure • Invitation to become “partner” …to share, to join
The RIGHTS • Right person • Right Prospect • Right $ amount • Right purpose • Right time • Right way • And … RIGHT REASONS TO MAKE THE ASK!
Annual Giving • Direct Mail • Events
Special Events Criteria • Who is the audience? • Could you reach the audience through a different strategy or means? • What will attract them? • What is the event’s purpose?
Special Events? • Purpose Possibilities • Publicity • “Visibility Quotient” • Fundraising • Cultivate or Reward Donors/Involve Volunteers
Is the event unique and a “go to” event? • Is the price OK for market? • What type of event considering resources of volunteers & staff?
Ladder of Effectiveness • Personal: face to face • Team of two • One person • Personal letter (on personal stationery) • With telephone follow-up • Without telephone follow-up • Personal telephone • With letter follow-up • Without letter follow-up
Gift Chart for a Giving Strategy • Select a Round Figure for Annual or “Campaign” Goal • The 1st two gifts equal 10% of goal (5% each) • For instance…for $60,000 campaign, the 1st level is $6,000 or two $3,000 gifts
Campaign Strategy • Select a Round Figure for Annual or “Campaign” Goal • The 1st two gifts equal 10% of goal (5% each) • For instance…for $60,000 campaign, the 1st level is $6,000 or two $3,000 gifts
$60,000 Campaign Gift Size # Gifts # Prospects Range Total Cumulative $3,000 2 10 $6,000 $6,000 $1,500-2,999 4 20 $6,000 $12,000 $750-1,449 12 48 $9,000 $21,000 $500-749 18 72 $9,000 $30,000 $250-499 24 72 $6,000 $36,000 $100-249 120 360 $12,000 $48,000 Under $100 400 800 $12,000 $60,000
Planned Gift A planned gift is legally provided for during the donor’s lifetime and transferred upon death or term to charity.
Planned gifts • Bequests via will or living trust • Life insurance • IRAs • Charitable Gift Annuities • Charitable Remainder Trusts • And more
Planned Gift Significance • For the continuing “foundation” of your mission in the future • Oftentimes the largest gift a donor will make • Source of the gift may be non-liquid or reserved assets, such as property
Resources • LCMS Foundation • www.lcmsfoundation.org • Association of Lutheran Development Executives • www.alde.org • Thrivent • www.thrivent.com
More Resources • Books • Funding Your Vision by Gerald H. Twombly • Asking by Jerold Panas
Christian StewardshipWhat Drives Us? God’s Love His Mission Our Response