How Micro-Moments Are Changing UX Design

1. How Micro-moments are Changing the UX Design? We live in a constantly evolving mobile world where people of almost every age group are glued to smartphones for several reasons. Some are busy browsing FB, elderly watching news while others opt for online shopping. In this fast-paced world, mobile devices are a part of us now, and we cannot make a little effort to stop peering onto the screens and see the nature around us. This is the time when brands keenly observe how customers channelize their interactions across a pre-determined and pre-destined navigation scenario. Brands are continuously fighting with their peers for customer attention, retention, engagement, and conversion. ​Adobe Report says that ​66 percent of consumers love to read and engage with the beautifully designed and easy to navigate web & mobile apps.

2. And, here comes the UX design into play. The UX elements need to be incorporated in the website or your app, and the key to optimizing the user experience is to fix the UX nodes, which will help you track even the smallest consumer actions called ​micro-moments. Here, I will share my views about the touchpoints to consider while UX designing around the customer journey map. This will help you bridge both worlds connecting you with your target users. But before that let's first understand what exactly is Micro-moments. The customer or user’s interaction with the website or an app consists of millions of micro-moments. It could be anything like browsing the app, navigation across the menu buttons, pre-defined, and predestined navigation scenario, all these summed up together constitutes the micro-moments. In simple words, the user's tiniest action on the website or an application is termed as Micro-Moments. President of Studio-Element, Brain Barrus​, explains micro-moments as one way to eliminate the friction between all those steps a user goes while interacting with the app or web. He feels that there are only pre-set objectives that micro-moments lets the owner and designer achieve. Have a look at a real-life example from an eCommerce website. What leads to a thriving business conversion process? A user exits your app without making any purchase; this is only possible if he/she cannot locate the buying button, can’t find the filter or sorting options or if your site does not provide a seamless user experience.

3. Above all, if all these hurdles do not come into the way, it can be that the customer is unable to find the CVV number in their card and hence could not make the payment. The answer is that you need to give a brief idea to the customers about the CVV and where they can find it. Now, you need to trace down what didn’t work for the customer that compelled them to abandon the cart with purchasing anything. Similarly, you need to bring necessary changes in the designing approach keeping in mind the micro-mini-interactions of customer behavior. Get your website developed by a top ​web development company in India at upto 60% less cost So, how to optimize these micro-moments? A UX design is key to a perfectionizing customer experience. As an entrepreneur, you need to check the minutest of the website aspects. ​UX analytics ​is the only way through which you can optimize the micro-moments and fine-tune great customer experiences.

4. Elements such as button size, checkboxes for certain images are the primary things in the micro-moment optimization technique. Despite all this, you are obliged to enhance the customer experience by eyeing at the smallest design elements. These days micro-moments are being trapped through tactics such as rapid prototypes and real-time real-usertesting that provide insights into what customers are looking for, ultimately leading them to the purchase decisions. When we discuss the size of a button, maybe it might seem to be a change that can be ignored, but these kinds of small changes, when combined, lead to significant variations. With rapid prototypes and real-time real user testing, you will get insights about the customer perspective and purchasing decision. What you ignore can result in significant variation and generate positive conversions for your business. UI and UX come in pairs and make big differences for the users. Designers who rely on modern analytics, consumer testing, and rapid prototyping can get an in-depth analysis of even minute details of the website or app working. Often, designers ignore small changes, but these small, multiple changes, when combined, can lead to big variations. To increase customer retention and conversions, UX designers should look to optimize the user experience by focusing on micro-moments in several ways: 1. Look for the new trends

5. Search for new trends and roll your eyes all around to see what other designers are experimenting with the micro-moments. Optimize your site accordingly and set a new benchmark for user interaction. You can introduce newer functionalities and, at times, ask for feedback in between. This will help you in deploying such actions that will be unique and in flow with the interactions. 2. Adopt a mobile-responsiveness approach

6. Mobile version is more in use nowadays than the desktop versions as people are more mobile these days. Designers should always give equal priority to all the screen sizes across the devices. It’s better to conduct real-time testing and welcome feedback from the users. Brian Solis, a digital analyst, and futurist says that the mobile universe is built on micro-moments and designers need to adopt this and re-imagine the customer journey for a mobile world. The UI must be multi-functional and must be in the inflow of design. 3. Don’t underestimate the entertainment factor While paying attention to the UI factor, designers often ignore the UX part and downplay entertainment. Try to use small and subtle animations, rollover or hover effect, and entertaining factors in the website or app to entice the users. In this way, the user will eye on every minute detail and achieve what they wish to have. See, how Delaware conducts a 10 days of fair for kids. The parents would visit the website to pre book the tickets in advance.

7. Here, the user can get easy access to whatever they want to know. The user knows the fair data in advance and it is probably the most common and searched questions that anyone would ask. The easy and navigable menu option will prompt the user to book the ticket and convert the traffic into conversion. Here, you need to understand your customer journey, their requirements, and how they can be met by applying design principles. ​Google coined micro-moments as a stack of these four game-changing moments that really matter for your business: I want to know ● I want to go ● I want to do ● I want to buy ● Think as per the user perspective and you are good to go. Designing as per the micro-moments will help you achieve to reach out the customers in their need. These key methods will help you in increasing your mobile site conversion rate in the coming years. 4. Users should be freely able to interact with the website and give important feedback

8. Designers should design the website or application in a way that can allow the users to put their ideas or opinions in front of the website owner. This is one of the vital parts of micro-moment decisions and helps the users to interact freely with the website. For example - A simple like button or emojis depicting multiple emotions integrated into the website can also act as feedback. What’s Next? - Bring a new way of thinking While the globe around is stuck and engaged with the palm-sized screen, the UX design should be changed accordingly as per the products and services. You need to rethink how these small, tiny details, when summed up together, can prove to be just revolutionary. Bringing such changes will help you deliver the exact content to your users and that, too, with an electronic rectangle that seamlessly fits into our hand. Micro-Moments, when perfectly timed, put forward great features and functionality to a product. So, go ahead and get in touch with a top ​web designing company in India who optimizes the UX through improving micro-moments.