Central Washington University Florida State University Georgetown University Michigan State University Radford Univ

1. NSNI Social Norms Grantees Grantee funding made possible by the support of the Anheuser-Busch Foundation Central Washington University Florida State University Georgetown University Michigan State University Radford University University of Hawaii University of Kansas University of Texas at Austin University of Virginia Virginia Commonwealth University

2. The National Social Norms Institute at the University of Virginia oversees ten grantee schools across the United States who are using the social norms approach to reduce high risk drinking on their campuses. Each school is unique in their application of the approach but employs the same high standards of the 5-step model, ensuring fidelity to the methodology. NSNI is pleased with the steady progress of the schools as evidenced by this report. We appreciate the on-going support from the Anheuser Busch Foundation for this important work.

3. 5-Step Approach The Social Norms approach is a behavior change model based on correcting a population's misperception about behavior. Research has shown that perceptions are one of the strongest predictors of behavior. People tend to overestimate the negative behaviors and underestimate the positive, protective behaviors. • Choose the Audience • Gather & Evaluate Data • Develop & Test Message • Implement Campaign • Evaluate Effectiveness Correcting these misperceptions allows people to have the space to act on their own values (instead of misperceptions) and make positive healthy choices.

4. Grantee Schools Grantees The following is an overview of the work the grantee schools are doing and highlights various successes from each school. It is evident that the approach is working and making a difference in the lives of countless students across the country. • Florida State University • Georgetown University • Michigan State University • University of Hawaii • University of Virginia • Virginia Commonwealth University Recently Incorporated Grantees • Central Washington University • Radford University • University of Kansas • University of Texas at Austin

5. MeasuringEffectiveness In order to determine whether or not the approach is working, each grantee school administers the National College Health Assessment biennially. The National Social Norms Institute analyzes this data and uses “number of drinks when socializing,” estimated Blood Alcohol Content (eBAC), reduction of negative consequences, and increase in protective behaviors to evaluate the program’s success. As the following graph demonstrates, the number of drinks when socializing has declined from the baseline over the years with each grantee school and is also lower than the national average, as reported by the National College Health Assessment, based on a large sample from US colleges and universities.

6. Drinks When Socializing Declines from Baseline in Grantee Schools While National Average Remains Flat All data is from the ACHA-NCHA. NOTE: Between 2008 and 2012 the drinks when socializing for these schools taking the ACHA-NCHA declined while the national average stayed the same from 2008 to 2010 (national data for 2012 is not yet available.

7. eBAC for Students Who Drink Declines From Baseline in Grantee Schools All data is from the ACHA-NCHA. eBAC is Estimated Blood Alcohol Concentration, a measure of percentage of alcohol in blood. For example, a BAC of 0.10 means that 0.10% (one tenth of one percent) of your blood is alcohol. It is estimated as the components (number of drinks, hours drinking, sex, weight) are from self report data. NOTE: The median eBAC for all schools taking the ACHA-NCHA did not change, maintaining at .05, for 10 years (2000-2010). 2012 national data is not yet available.

8. The National Social Norms Institute extends its gratitude for the ongoing support provided by the Anheuser-Busch Foundation. Our grantee schools appreciate the opportunity to expand both the research and application of the social norms approach.