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CHAPTER 2

Basics of business writing. Business messages are different from college essays, term papers, and messages to friends.Conciseness and clarity count. . ISTOCKPHOTO.COM/ZSOLT NUYLASZI. PurposefulPersuasiveEconomicalAudience oriented. The best business writing is. Following a process can make you a better writer or speaker..

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CHAPTER 2

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    1. CHAPTER 2 Planning Business Messages

    2. Basics of business writing Business messages are different from college essays, term papers, and messages to friends. Conciseness and clarity count.

    3. The best business writing is Following a process can make you a better writer or speaker.

    4. The Writing Process

    5. Approximately how much time should be spent at each stage?

    6. Analyzing Your Purpose and Channel Identify your purpose. Why are you writing? What do you hope to achieve?

    7. Select the best channel. E-mail Fax Letter Memo Report

    8. How important is the message? How fast do you need feedback? Is a permanent record essential? What is the cost of the channel? How much formality do you desire? How confidential or sensitive is the message? Select the best channel.

    9. Profiling the Audience Primary Audience Who is the primary reader? What are my personal and professional relationships with that person? What does the person know about the subject? What kind of response should I expect?

    10. Profiling the Audience Secondary Audience Who else might see or hear this message? Are they different from the primary audience? How must I reshape the message for the secondary audience?

    11. Adapting to Task and Audience

    12. Spotlight Audience Benefits

    13. Adapting to Task and Audience

    14. Develop a �You� View

    15. Develop a �You� View

    16. Adapting to Task and Audience

    17. Conversational Language

    19. Positive Language

    20. State Ideas Positively

    21. Levels of Language Use

    22. Levels of Language Use

    23. Levels of Language Use

    24. Revise to create reader benefits.

    25. Revise the following to sound conversational.

    26. Hidden Messages Some words and phrases convey a negative and unpleasant tone. They may imply a hidden message that the writer does not intend. Think twice before using the following negative expressions.

    29. Inclusive Language

    30. Positive and Inclusive Language

    32. Plain Language Avoid federalese, bureaucratese, and inflated language. Federalese: Each person to whom the request is herein addressed is henceforth solicited to submit, or to have his or her department representative submit, to the Department of Labor official described above, a comment on whether the proposed plan, in his or her considered view, meets the requirements of the 2003 law. Simple Translation: You may wish to comment on whether the proposed plan meets the requirements of the 2003 law.

    33. Familiar Words

    35. Courteous Language

    36. Revise the following using simple language

    37. Revise the following using simple language

    38. END

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