Enrollment Management Academic Leadership Council

1. Enrollment ManagementAcademic Leadership Council September 28, 2011

4. Committee Charge • To develop and periodically revise enrollment objectives for the University that are consistent with the institutional mission, resources, facilities, demographics, legislative mandates, and other factors that influence optimum enrollment levels. Objectives should be segmented by category (e.g., college and department of major, student type, level, campus of dominant enrollment) and must incorporate diversity objectives consistent with the long-range plan.  • To coordinate campus-wide efforts to achieve enrollment objectives, with emphasis on recruitment, retention, marketing, program and service offerings, and resource allocation.

5. Access to Success Objectives • Maintain modest growth/increase diversity • Increase alternative pathway programs and enrollments • Ensure course availability • Maintain competitive cost of attendance • Increase retention and graduation rates • Increase degrees in fields aligned to workforce needs • Increase STEM degrees awarded

8. Data Review

9. New Degree-Seeking Students by Calendar Year, 2007 to 2011 Excludes students on China Campus

10. Enrollment of Undergraduate, Degree-Seeking Students by Class

11. Precollege

12. Graduate Students By Category

13. Other Graduate Students by Category *New categories added in FA 2009

14. Enrollment by Campus of Dominant Enrollment

15. Enrollment by Geographic Origin

16. Females as Percent of Total Missouri total: 61.4% women (source: Chronicle Almanac)

17. Enrollment by Age

18. Enrollment by Race/Ethnicity *New Category in Fall 2009.

19. Headcount by Race/Ethnicity Fall 2011 All Students

20. First-time College Retention & Graduation Rates Includes only First-time, Full-time for Incoming Cohort Year. Graduation rate is after 6 years.

21. Challenges

22. Projected Change in MO High School Graduates, 2011 to 2013 Source: WICHE

23. Enrollment in Missouri Institutions ofHigher Education Source: Chronicle of Higher Education Almanac Edition, 2011-12

24. The “Local” Competition • OTC (friendly) • Drury • Evangel (adult program) • Southwest Baptist • University of Phoenix • Webster • Columbia College • Lindenwood • William Woods • And others, no doubt

25. Analysis of 2010 MO High School Graduates Source: MO Dept. Elem. & Sec. Ed., Graduate Analysis

26. Enrollment of First-Time New in College from Selected SW MO Counties, Fall 2010 (preliminary) Source: CBHE Statistical Summary

27. Market Share of First-time Freshmen at Selected Four-Year MO Publics by Region: Fall 2009 Source: CBHE Statistical Summary

29. Projected Fall Enrollment in Degree Granting Institutions by Age

30. The most elite colleges will always have…a ready supply of students. Many flagship state institutions also. For students who cannot get into elite institutions or cannot afford them, the large, nearby public university will be their ideal. But the total group that attends those types of institutions makes up far less than half of college-goers, and it is shrinking.

31. Community colleges and for-profit institutions should continue to thrive because of their reputations for convenience. The rest…can expect to compete for students based on price, convenience, and the perceived strengths of the institution.

32. Educators are increasingly finding that students want to design their own curricula and find ways to learn in their own style.

33. For profit colleges spend up to a third of their operating budgets on marketing, while traditional colleges might spend a maximum of 4 percent.

34. If colleges expect to increase attendance, they also need to look into the high school dropout population.

35. The location of a college, and the geographic spread of its influence and recruiting area, will be the most significant factor in determining its flow of enrollees in the next decade.

37. 52% attending within 100 miles of home • Only 15% applied only to one institution • 70% plan to seek a master’s degree or higher • 32% plan to seek a master’s or higher at the institution they’re attending • Most are not first generation. At least one-fourth have one parent with a graduate degree.

38. Reasons for deciding to go to college ranked as “Very Important” by highest percentage of students • To be able to get a better job (85%) • To learn more about things that interest me (83%) • To get training for a specific career (78%)

39. Reasons cited as very important to smallest percentage • To make me a more cultured person (50%)

40. Reasons most often cited as “Very Important” in deciding to go to this college • Good academic reputation (62%) • Graduates get good jobs (53%) • Offered financial assistance (46%) • Cost (41%)

41. Personal objectives most often ranked essential or very important • Being well off financially (77%) • Helping others who are in difficulty (69%) • Becoming an authority in my field (58%) • Obtaining recognition for contributions to my field (55%)

42. 62% strongly or somewhat agreed that “the current economic situation significantly affected my college choice”

43. Academic Challenges Identified by Committee • Need for more flexibility with adjunct faculty. • “We’re already full. We can’t take any more.” • Complacency. • Inability to allocate/reallocate resources needed to stimulate growth.  • Lack of premier academic program to attract students.  • “Sustaining implies retention. Retention takes time and effort. There is only so much time, and only so much effort available to give.”

44. Target Worksheets

45. Discussion