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Sister City Business Delegation to Tempe Arizona. Lessons from Phoenix 12 th October 2011 . Celebration of 30 year relationship between Hutt City and Tempe. Hutt City Council and Hutt Valley Chamber of Commerce formed the delegation. Need to derive economic benefit to justify the spend.
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Sister City Business Delegation to Tempe Arizona. Lessons from Phoenix 12th October 2011
Celebration of 30 year relationship between Hutt City and Tempe. Hutt City Council and Hutt Valley Chamber of Commerce formed the delegation. Need to derive economic benefit to justify the spend. Business-focused delegation Introduction
750 members SME’s and larger companies, CRI’s etc Covers entire Hutt Valley - Lower Hutt and Upper Hutt Close, effective economic development relationship with Hutt City Council A little about Hutt Valley Chamber
Economic development model based on leveraging our strong science, research technology and innovation business base. Technology Valley – aim to make the Hutt Valley into one of NZ’s leading export and economic growth centres based on science, engineering and technology. One of our visions is to create and stimulate links between business and research, technology and engineering. 810 tech companies (BERL). Hutt City Economic Development
Tempe’s Sister cities Hutt City Regensburg Germany Trollhattan, Sweden (not official sister city) Others Beaulieu sur Mer, France Timbuktu, Mali Skopje, Macedonia Carlow, Ireland Cuenca, Ecuador Sister Cities
Hutt City Council Mayor and Mayoress, CEO and Councillors President Hutt Valley Chamber Local business owners/ CEO’s Gordon and Marie Malin (Solar energy) June Ranson (Woburn International Immigration specialists) Charles Gilmour – (Indeserve) Cynthia Patterson – (Open Polytechnic) The Business Delegation
Are there businessand economic development opportunities possible through our sister city links?
Sister cities offers a key leverage opportunity for economic growth. Many similarities with some of Lower Hutt’s sister cities, potentially the same for Upper Hutt. Many complementary economic factors with sister cities. Surprised to find we attracted a lot of attention bringing a business delegation – opened more doors. What we discovered…
Technology focus. Intro to the No1 regional development council in USA. Several key business relationships established. Profile through sister cities. Several years ahead of Hutt Valley in business and economic development. Tempe/Phoenix
Tempe/Phoenix continued • Really hungry for international investment and companies to establish local jobs. • Easy to do business with. • Our doorway and “soft landing” to the US market
Innovatum Science Park Home of Saab Focus on production technology, energy, environmental technology and creative industries 115 companies with 900 employees More than half of Sweden’s motion pictures made in Trollhattan Trollhattan - Sweden
Tech focus, bio tech, automotive, innovation, tyre pressure, transformers, LED and infrared lasers, Opto semi conductors, synthetic genes, turbine blades for aircraft, biotech. Next focus on engineering and science, IT incubator, IT cluster One of top 15 technology areas in Germany 3.3% unemployment Good example of result of tech focus Regensburg - Germany
Facilitated numerous introductions to key, high profile relevant companies, including - First Solar – largest solar company in USA Rio Solado College – High profile, larges online distance learning tertiary institution Phoenix University – largest online learning company in USA SkySong – technology park driving economic development Greater Phoenix Economic Council Tempe City Council Business Introductions
Global business and innovation centre Private public partnership/ ASU Aims to open up the USA domestic market to foreign companies to create local jobs Soft landing for global businesses Estimated $113.6m worth of economic impact annually in new jobs, new companies SkySong
SkySong continued Today: • 67 companies of which 19 are international, representing 10 countries • $113m economic impact annually • 733 jobs • Estimates of $9.2b when it is 30 years, including 5000 jobs • On its way to being 1.2m square feet of offices and retail space, plus residential units • A perfect model of one aspect that our Technology Valley programme can achieve.
Private/public partnership Not for profit Number one recognised regional development organisation in the USA Is the investment promotion agencyfor the Phoenix, Arizona area of the United States. GPEC says its goal is to market the Phoenix region in a way that attracts quality businesses and high-wage jobs. A useful model for engaging the stakeholders for Technology Valley and driving economic development for Hutt City Greater Phoenix Economic Council
Leverage off selected sister cities – because people prefer to do business with friends – Tempe, Regensburg, Trollhattan A close working international relationship Profiles of members Matching members between chambers For joint projects, learning, market information, share skills and resources Possible investment or not financially related Share similar technologies, markets, resources Sister Companies
Sister companies/ members through Chamber network Soft landing services to Arizona through SkySong, Chamber Sister relationship with SkySong and Tech Valley. Both recruiting international business for each other Foreign business delegations Stepping stone for entering the US Market
Work closely with council, sister city and chamber Identify key connectors Events Councils Chambers Economic development agencies More pre planning of meetings but allow time to meet other who are unaware of you until you get there Profile each visiting company prior Structured follow up and communications – incl social media. Need key senior people to get in the door. Business Delegations
Have set up Technology Valley Development Group based which could be a stepping stone towards GPEC model Further develop relationships with key people, extend invitations for hosting in LH, plus prepare for next delegation Keeping close Follow up on key contacts and regular communications for keeping and developing relationships Next steps