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Virtual AND Multicultural!! Team Challenges Svjetlana Madzar October 31, 2008. VTs are Vulnerable to…. Failure to communicate and remember contextual information Uneven distribution of information Differences in what information is salient Differences in speed and timing
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Virtual AND Multicultural!!Team ChallengesSvjetlana MadzarOctober 31, 2008
VTs are Vulnerable to… • Failure to communicate and remember contextual information • Uneven distribution of information • Differences in what information is salient • Differences in speed and timing • Uncertainty about the meaning of silence
Practices of Effective Virtual Team Leaders (Malhotra et al. 2007) • Trust through Technology • Focus the norms on how information is communicated • Revisit communication norms as the team evolves • Make progress explicit through use of virtual workspace • Equal “suffering” in the geographically distributed world
Practices, cont… • Ensure diversity is understood, appreciated and leveraged • Prominent team expertise directory and skills matrix in virtual space • Virtual sub-teaming to pair diverse members • Diverse opinions can be expressed through asynchronous means
Practices, cont… • Manage virtual work-cycle and meetings • All idea divergence between meetings (asynchronous) and idea convergence and conflict resolution during meetings (synchronous) • Use the start of the meeting for social relationship building • During meeting: ensure through “check-in” that everyone is engaged and heard from • End of meeting: minutes and future plan posted
Interpretive Barriers Functional Heterogeneity Cultural Heterogeneity Virtuality
Decision Making: Cultural Tips • The planning phase: • Process vs. outcome orientation • Hierarchy • Beware of cultural dominance
Shared Understanding: A word of caution • Stereotypes • Consciously held • Descriptive rather than evaluative • Best “first guess” • Modified with experience In the face of problems, assume misunderstanding until disagreement is proven. Adapted from Adler, Nancy J. (1991): International Dimensions of Organizational Behavior (2nd ed.). Boston: PWS-Kent, p. 72.