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Marketing Your Student Organization

Learn how to create a successful marketing plan for your student organization using essential tools and strategies tailored to engage your target audience effectively.

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Marketing Your Student Organization

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  1. Marketing Your Student Organization Sabrina Dunn, Marketing Coordinator Division of Communications and Marketing

  2. Marketing is… • Marketing is the activity and process for creating, communicating, and delivering opportunities that have value for customers, clients, partners, and society at large.1 • Marketing is not advertising. Advertising is paid, public, and non-personal. Marketing presents the overall picture and advertising is just a component of the overall picture. 1 This definition was approved by the American Marketing Association Board of Directors.

  3. Step 1: Create your plan • Define your mission. • Define your goals. • Develop a marketing plan. • A marketing plan is your blueprint that highlights the steps required to achieve your marketing goals.

  4. Six Key Elements of a Successful Marketing Plan • Executive Summary – A concise overview of your marketing objectives and goals. • Target Audience – Who are the students you want to appeal to? • Competitors – What other organizations are similar to your own? • Unique Position – What makes your organization special? • Budget – How much will it cost to accomplish your goals vs. how much can you spend? • Action Plan – Simple yet impactful next steps to meet your goals.

  5. Step 2: Communicate with tools • Flyers • Social Media • Tabling • Chalking • Apparel • Giveaways • Photo / Video

  6. Tools and Resources Canva – A free graphic-design tool with access to over a million photographs, graphics, and fonts.

  7. Tools and Resources Augusta University Brand Site – Official brand guidelines, marketing assets and trusted vendors. (brand.augusta.edu)

  8. Tools and Resources Adobe Premiere Clip – Create quality videos that can be easily shared — or easily opened in Premiere Pro CC.

  9. Tools and Resources Clips – Create video message or tell a story with animated text, graphics and emoji, music, and more.

  10. Tools and Resources Augusta University Print Shop – Offers a wide range of black & white and full color printing and copy needs.

  11. Step 3: Deliver • Campus Platforms • Jagwire (jagwire.augusta.edu) • Events Calendar (calendar.augusta.edu) • On-campus promotional sites. (stall walls, sidewalks, high-traffic locations etc.) • Social Media • Organization branded accounts (augusta.edu/social) • Rent official accounts (socialmedia@augusta.edu)

  12. Questions?

  13. Contact DCM augusta.edu/dcm/request marketing@augusta.edu socialmedia@augusta.edu

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