1 / 16

GM's Challenges: A New Approach to Customer Satisfaction

This case analysis explores the challenges faced by GM and presents a new way to approach customers and meet their satisfaction. Leveraging the brand, leveraging customer data, and shoring up communication in the supply chain are some key initiatives discussed.

vcendejas
Download Presentation

GM's Challenges: A New Approach to Customer Satisfaction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5

  2. 4

  3. 3

  4. 2

  5. GM’s Challenges Bombardier Bombardier

  6. Contents Case Analysis New way to approach to customers Case Analysis 01 03 01 Customer’s Side Customer’s Side Current Information 02 Supply’s Side

  7. 01 Leveraging the brand Challenges Dealers Relation Challenges Initiatives Initiatives Leveraging Customer’s data Customers satisfaction Customer’s Side

  8. Contents New way to approach to customers Case Analysis 01 03 Customer’s Side Supplier’s Side Current Information 02 Supplier’s Side

  9. 01 Communication’s Channel Logistics Challenges Challenges Shoring up Communication In the Supply Chain Initiatives Initiatives Build To Order to Delivery Inventing new Practices in Logistics The “Big Three”launched Convinist Initiatives Initiatives Supplier’s Side

  10. Contents Case Analysis New way to approach to customers 01 03 Customer’s Side Supplier’s Side Supplier’s Side Current Information Current Information 02 02

  11. 02 Labour Union 1 Changing Marketing Strategies Change company's approach to production Customized the cars depends on customer's preference Customer management system Alliance with company like such as "Dupont” Request  support from the government Compensation for employees through having negotiation (ex: extra day-off, not excessive incentives Investing in alternative resources Developing none gasoline vehicles Global Crisis 2 Weak Competitiveness 3 Increased cost of raw materials 4 Increased cost of raw materials Unsatisfied customer's needs 6 5 Current Information Current Information

  12. Contents New way to approach to customers Case Analysis 03 01 Customer’s Side Supplier’s Side Supplier’s Side Current Information 02 New way to approach to customers 03

  13. 03 New way to approach to customers GM Way.2 Way.3 Way.1 Customer’s Management system Applying new human resource strategy Extension of Guarantee

  14. 04 Questionarie What are the Challenges that GM face with currently? What are the suitable ways to deal with the challenges of GM? What are the key elements to succeed in future car industry? How can they meet customer's satisfaction? What Big Three stand for?

  15. C.A.S.E General Motors Thank You Bombardier

More Related