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Open Innovation Continued

Open Innovation Continued. Crowdsourcing Techniques. “The act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call” (Howe, 2008)

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Open Innovation Continued

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  1. Open Innovation Continued

  2. Crowdsourcing Techniques • “The act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call” (Howe, 2008) • Intermediaries provide processes that utilise crowdsourcing techniques (Whitla, 2009)

  3. Processes: Aggregating the Solution Providers • 1st Approach: Maximise the number of participants e.g. Innocentive • 2nd Approach: Target a smaller, more specific group of participants by pre-defining a set of desirable skills and backgrounds e.g. Yourencore

  4. Facilitating Discovery • There are 3 discovery mechanisms provided by brokerages in order for firms to identify and engage with either relevant individuals or groups are: • Solver led discovery (self-selection) e.g. Innocentive • Seeker led discovery (search) e.g. YourEncore • Broker led discovery (Matchmaking) e.g. NineSigma

  5. Facilitating Mobility through problem articulation • Decomposing problems into unambiguous and independent modular parts maximises the percentage of solution providers who can potentially contribute solutions. • Proper construction of the posting is important • Decide on “broadcast” method • Simple Questions • Request for Expertise • Request for Ideas

  6. Evaluating the solutions

  7. Ensuring Stability of Brokerages • Motivation of solution seekers • Motivation of solution providers • Financial • Non-Financial

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