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SINKING CREEK GRASS-FED, llc. Making a great steak. (according to Mom) . Why Deviate?. Non-humane treatment Feedlots Hormones and antibiotics GMO grains Agri-businesses Stressed personal quality of life. Alternatives. Non-humane treatment Feedlots Hormones and antibiotics GMO grains
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SINKING CREEK GRASS-FED, llc.Making a great steak (according to Mom)
Why Deviate? • Non-humane treatment • Feedlots • Hormones and antibiotics • GMO grains • Agri-businesses • Stressed personal quality of life
Alternatives • Non-humane treatment • Feedlots • Hormones and antibiotics • GMO grains • Agri-businesses • Stressed personal quality of life • Humane hands-on care • Natural settings, pastured animals • All natural, no antibiotics • All grass, NEVER grained • Family farmed • Improved quality of life
How to get there? THE PRODUCT • Large boned heritage angus (heterosis) • Registered bulls • Quiet, sensible animals
How to get there? THE FARM • 120 acres- improvement needed • One head of animal per 6-10 acres • Water sources to promote movement • Shade • Highly varied food sources …a “pick and choose” feed program that promotes movement
How to Get there EQUIPMENT • Round bales • Buy varied squares 1st, 2nd cutting, alfalfa and orchard • Hay, soil testing (TDN 55%) • Stockpiled grasses • Feed according to weather
My Advantages Genetics Limestone High valley mixed grasses
THE PRODUCTFinally -18 month old processed -Goal 1000# + to processor -400 pound gain over summer -40% Boxed -Marbled meat in good packaging -Tender, flavor
Marketing Strategy Facebook and website
Marketing Strategy Facebook and website Handouts
Marketing Strategy Facebook and website Handouts Hats
Marketing Strategy Facebook and website Handouts Hats Multiple locations
Marketing Strategy Facebook and website Handouts Hats Multiple locations Branding
Obstacles • Supply, year round -optimal processing is only once a year. • Demand versus availability-4000 pounds in 60 days! • Insular growers-hard to co-op