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Platform for Privacy Preferences and RBC Financial Group

Platform for Privacy Preferences and RBC Financial Group. Della Shea Manager Enterprise Web Compliance RBC Financial Group. P3P Implementation Workshop Series Toronto, Canada June 19 th , 2002. Presentation Overview . Why we chose to implement P3P What influenced our decision

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Platform for Privacy Preferences and RBC Financial Group

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  1. Platform for Privacy Preferences and RBC Financial Group Della Shea Manager Enterprise Web Compliance RBC Financial Group P3P Implementation Workshop Series Toronto, Canada June 19th, 2002

  2. Presentation Overview • Why we chose to implement P3P • What influenced our decision • How P3P fits into our privacy strategy • How we approached deployment • Key success factors

  3. Why Did RBC Choose to Deploy P3P? The Trust Factor….. Because protecting the privacy of customers’ personal information is as great a responsibility as safeguarding their wealth. …….P3P Supports this Value

  4. What Influenced Our Decision? Internal Drivers P3P fits into RBC’s privacy strategy to provide notice and to accommodate customer preferences and choice. To take a leadership position through early adoption of the P3P standard. External Drivers Availability of P3P enabled browsing devices including Internet Explorer 6. Increased support of the P3P standard and adoption of the by top Web sites.

  5. 10 Principles of Privacy, RBC Policies, Regulations/Legislation Privacy: Key to our Customers, Key to our Business Strategy RBC has a history of privacy firsts Leadership Customers prefer to do business with companies they feel will respect their privacy Competitive Differentiator The root of our strategy is notice, consent and customer choice Notice, Consent and Customer Choice

  6. RBC’s Approach to P3P Deployment • Obtained enterprise executive support • Privacy Management Committee • Developed phased approach deployment plan • RBC has a complex Web environment • Phase 1: Deployment on Canadian Web sites • Phase 2: Deployment on US Web sites

  7. RBC’s Approach to P3P Deployment • Established cross-enterprise committee to facilitate deployment across lines of business • Developed full and compact policies • Project managers, legal and CPO mapped RBC’s privacy policy to the current P3P specification (January, 28 2002) • Engaged external consultant to develop policies by hand

  8. RBC’s Approach to P3P Deployment • Established customer communication strategy • Deployed P3P reference file on our public Web servers (/w3c/p3p.xml) • Compact policies scheduled to be deployed in July 2002

  9. Key Success Factors • Obtaining cross-enterprise support sponsorship, and collaboration. • Constant communication with legal, CPO and technical staff • Enthusiasm from our technical teams • Preparing customer communication • Planning ahead!

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