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mLearnCon 2013 Session 907 Bringing mLearning to China. T he s even w onders C hina’s m obile w orld. o f. B y C. Keiko Funahashi keiko@ckeikofunahashi.com. Smartphone = iPhone in China? How are things going, Android? App Store & Google Play in business?
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mLearnCon2013Session 907Bringing mLearning to China The seven wonders China’smobile world of By C. Keiko Funahashikeiko@ckeikofunahashi.com
Smartphone = iPhone in China? How are things going, Android? App Store & Google Play in business? Do people pay for apps? Let’s integrate SNS! …Oops Let’s have Youtube videos! …Oops What, Where, When, Why of app users 一 二 三 四 五 六 七 2 mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
谢谢 acknowledgements Friends in Shanghai who took part in survey and participated in Skype interview Mr. Henry Fong CEO Yodo1, Beijing, China mLearnCon 2013 Bringing mLearning to China: The Seven Wonders of China’s Mobile World By C. Keiko Funahashi
Active iOS/Android Devices 250,000,000 5
Smartphone Market Share by Price 13.7% $160 $400 40.4% 46.3% 10
iPhone 5 (16GB) $860 11
Samsung Galaxy SIII $520 12
Xiaomi M2 $320 13
Lenovo A706 $210 14
Huawei C8813 $160 15
Coolpad 5211 $90 16
Smartphone Brands China Worldwide 1 2 3 4 5 17
Smartphone Domestic Brands 68% 18
Smartphone Market Share From 2012 Q4 20
Operating System Versions 5.0 5.1 2.2 5.0 2.2 4.0 4.0 5.1 6.0 2.3 2.3 6.0 China World China World 22
Android Market http://apk.hiapk.com/ 28
91 Assistant http://zs.91.com/ 29
四 Do people pay for apps?
Apps purchased per month $1.50 $8.00 $0 39% 49% 32
Paying for apps? But all the apps are free. Mr. Wang, late 20’s, Android phone user 33
irewall China of F Great The
Social Login 38
Social Media Integration Agnitus 39
Reconsider… Do consider… Facebook Google+ Twitter Linkedin Windows Live My Space (?) 40
Reconsider… Do consider… Facebook Google+ Twitter Renren.com PengYou.com Kaixin001.com 41
Reconsider… Do consider… Facebook Google+ Twitter SinaWeibo TencentWeibo Tencent QQ WeChat 42
3rd Party Service Integration Toontastic 44
3rd Party Service Integration Goodreader 45
Reconsider… Do consider… Youtube Vimeo • Local video sites • Youku.com • Tudou.com 46
Reconsider… Do consider… Google Baidu.com Bing.com Yahoo.com (not .hk or .tw) 47
Reconsider… Do consider… Google Drive Google Docs Dropbox Sugarsync Skydrive Sugarsync Box.com Evernote 48
Check greatfire.org 49