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Summer Wanner Lauren Denfeld Thomas Keyzers

Summer Wanner Lauren Denfeld Thomas Keyzers. company history. Created by Yvon Chouinard, and avid alpine climber. 1965 Chouinard Equipment was formed. 1973 patagonia was created Patagonia redefined fashion and performance in many outdoor sports . . company philosophy. Go Green!

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Summer Wanner Lauren Denfeld Thomas Keyzers

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  1. Summer WannerLauren DenfeldThomas Keyzers

  2. company history Created by Yvon Chouinard, and avid alpine climber. 1965 Chouinard Equipment was formed. 1973 patagonia was created Patagonia redefined fashion and performance in many outdoor sports.

  3. company philosophy • Go Green! • “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”–Patagonia's Mission Statement • patagonia creates clothing for climbing, skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports.

  4. company philosophy contd. • Patagonia redefined the work place in the late 1970’s • Unique culture • No private offices • Child care • Healthy cafeterias • Two month paid leave for non-profit work

  5. general information • Headquartered in Ventura, CA • Over 1000 employees • 270 million dollars in annual consolidated revenue (2007). • Donate at least 1% of revenue to environmental causes. • Mid 1990’s • 100% organic cotton in all clothing • Reduced carbon footprint in all distribution centers, offices, and stores. LEED (Leadership in Energy and Environmental Design) Certified

  6. -Target Demographic- • Environmentally conscious • Expendable income • Non main-stream athletes- “silent sport” participants. • Outdoor enthusiasts • Adventure seeker

  7. general information • Local Patagonia retailers: • Patagonia Portland 907 NW Irving St Ste 100Portland, OR  97207 -- Patagonia Bend 920 NW Bond Street Bend, OR 97701

  8. strengths • Environmentalism • Focus on environmentalism. • merged quality along with conservation • Garment recycling • 1% for the planet: unlike most corporate companies Patagonia funds grassroots level innovation and other activist groups. • Emphasis on employee morale

  9. strengths contd. • Quality • Patagonia guarantees its products performance • Exclusive Image • Customers are loyal and active believers in the Patagonia brand • Strong online channel • Few brick and mortar locations • Good website • Keeping you in the loop • Easy access to catalogs and newsletters

  10. weaknesses • Price • Patagonia isolates some customer due to high end merchandise • Location • Few brick and mortar locations. Not as accessible as their competitors. • Competition • Lots of competition in sports apparel

  11. opportunities • Word of mouth • Web advertising • TV commercials • Focus on environmental conservation • Through the media, environmental issues are currently being addressed • Use of organic materials • Protecting Arctic National Wildlife Refuge • Participating in environmental crises

  12. threats The North Face - high-performance mountaineering apparel and equipment Mountain Hardware - continuous innovation Pearl Izumi- High performance apparel Sugoi – Professional Athletic gear

  13. where do you find it… • Peak Sports, downtown Corvallis • Local, sport specialty store, connected to the community, eco conscious • Not found in well known chain retail stores • Fred Meyer • K-mart • Wal-mart • Nordstrom

  14. sources • http://www.thenorthface.com/na/index.html • http://www.mountainhardware.com/ • http://www.pearlizumi.com/index.php • http://sugoi.com/ • http://www.patagonia.com/web/us/home/index.jsp?OPTION=HOME_PAGE&assetid=1704 • http://www.treehugger.com/files/2007/04/yvon_chouinard_1.php • http://www.brandchannel.com/features_webwatch.asp?ww_id=259 • http://www.transworldsurf.com/surf/features/article/0,19929,1027737,00.html

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