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Top 5 Exhibitor Marketing Strategies

Top 5 Exhibitor Marketing Strategies. Hosted by: ATIA Executive Director, David Dikter ATIA Director of Programs, Caroline Van Howe Presented by: ATIA Conference Marketing Manager, Andrea May ATIA Conference Manager, Sara Haukap. Agenda. Welcome

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Top 5 Exhibitor Marketing Strategies

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  1. Top 5 Exhibitor Marketing Strategies Hosted by: ATIA Executive Director, David Dikter ATIA Director of Programs, Caroline Van Howe Presented by: ATIA Conference Marketing Manager, Andrea May ATIA Conference Manager, Sara Haukap

  2. Agenda • Welcome • VIP Discount Program: Learn How to Earn Savings on Future Booth Purchases • Attendee Exhibitor Appointment Request • Built-in Marketing Opportunities • Add-on Marketing Opportunities • Onsite Media Coverage Opportunities

  3. Win FUTURE Booth Savings Exhibitor customer registrants win you: • Free single booth space* when 25 paid conference attendees register using your exhibitor code ($1,800 value) • 50% discount* on single booth space when 15 paid conference attendees register using your exhibitor code ($900 savings) * Prizes awarded for ATIA 2011 Chicago and ATIA 2012 Orlando booth space.

  4. VIP Discount Program: Major Takeaways • 15/25 registrations earned = booth savings for ATIA 2011 Chicago/2012 Orlando • Unique exhibitor registration code for ATIA 2010 Chicago and ATIA 2011 Orlando conferences • Watch for series of e-mails templatescustomized with your unique registration code • Event Marketing Toolkit reference web page http://www.goeshow.com/atia/chicago/2010/toolkit.cfm

  5. NEW!Attendee Networking • Attendee Appointment Requests • Notification of Appointment Requests • Maintenance of Appointment Schedule

  6. Built-In Marketing Opportunities • Invite top prospects to be your guest with free Exhibit Hall admission • E-mail pre-registration attendee list one month before conference • Promote your educational sessions through the online session schedule • E-mail full-attendee registration list 1x post-conference

  7. Exhibitor Profile Promotion

  8. Add-On Marketing Opportunities • New! ATIA Media Kit Sponsorship • Opportunity host events for customers off the Exhibit Hall floor • Registration Bag Sponsor (co-sponsorship) • Hotel Check- In Welcome Packet • Internet Pavilion • Directional Footprints: Exhibit Hall/Registration Area • Water Bottles         • Passport to Prizes Program • New Product Release Sponsorship • Street Sign: 3’x8’ advertising sign in high traffic area • Conference Program/Session Grid • Final Program Advertisements • Registration Bag Insert Contact sales@atia.org or via phone (877) 687-2842

  9. Media Relations • ATIA Press Kit – New opportunity! • Product Release Sponsorships • Submit Illinois & Florida Customer Success Stories • ATIA media consultant will pitch exhibitor customer success stories • Complimentary conference press passes • ABC 7 Chicago news ran ATIA 2009 Chicago Exhibit Hall footage

  10. Questions Thank You Questions or suggestions pertaining to this presentation should be directed to: ANDREA MAY 630.629.0210 marketing@atia.org

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