Exhibitor Resources & Marketing Programs

1. Exhibitor Resources & Marketing Programs Thursday, October 6, 2011; 12 p.m. Eastern Time – 1 p.m. Eastern Time Telephone conferencingToll-free: +1 (866) 910-4857 Toll: +1 (719) 387-5500 Participant code: 487027 Hosted by: ATIA Chief Operating Officer, Caroline Van Howe ATIA Tradeshow Coordinator, Colleen Campbell ATIA Events Manager, Sara Haukap ATIA Sales Coordinator, Andrew Werfelmann

2. Agenda • Welcome • Attendance Numbers • Exhibitor VIP Attendee Discount Program • Onsite Schedule / Activities in Exhibit Hall • Member / SIG Events • Registration & Housing - NEW: Housing Contest thru 10/10 • Exhibitor Service Manual Deadline Date Review and Reminders • Communications • Sponsorship Opportunities • NEW! Apps Pavilion • NEW! Apps Showcase • enLIGHTen Low Vision Conference

3. Conference Attendance • As of 9/30/11, registration numbers, excluding exhibitors, were tracking over 45% ahead of the same time in 2010. • From the time tracking began at 12 weeks out from the conference (we are currently at 4 weeks out), numbers have been anywhere from 15% to almost 50% higher week over week. • Typically about 30 – 50% of attendance numbers are seen by onsite registrations for the conference.

4. VIP Discount Program: Major Takeaways • Registrations earned = booth savings for 2012 Chicago • Unique exhibitor registration code for ATIA 2011 Chicago conference • e-mail template available tocustomize with your unique registration code (Event Marketing Toolkit)

5. Win FUTURE Booth Savings Exhibitor customer registrants win you: • Free single booth space* when 25 paid conference attendees register using your exhibitor code ($1,800 value) • 50% discount* on single booth space when 15 paid conference attendees register using your exhibitor code ($900 savings) • The following companies codes have been used and are working towards discounts: • AbleNet • Adaptivation, Inc. • Cadan Computers dba Technology For Education • DynaVox Mayer-Johnson • PRC (Prentke Romich Company) • Saltillo Corporation • Texthelp Systems Inc * Prizes awarded for ATIA 2012 Chicago booth space.

6. Exhibit Hall Onsite Schedule NEW: Refreshment breaks in Exhibit Hall in morning and afternoon Wednesday, November 2, 2011 8:00 a.m. – 5:00 p.m. Move-in Thursday, November 3, 2011 10:15 a.m. – 1:00 p.m. (unopposed hours without educational sessions) Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m. 2:00pm – 6:00pm (Reception in Exhibit Hall from 4:45 p.m. – 6:00 p.m.) Friday, November 4, 2011 10:15 a.m. – 1:00 p.m. (unopposed hours without educational sessions) Hall Closed (Lunch Break) 1:00 p.m. – 2:00 p.m. 2:00 p.m. – 5:00 p.m. Saturday, January 29, 2011 9:00 a.m. – 12:00 p.m. (unopposed hours from 10:15 a.m. – 12:00 p.m.; no educational sessions) 12:00 p.m. – 5:00 p.m. Move-out

7. Activities in Exhibit Hall • Reception on Thursday in Exhibit Hall • Breaks in Exhibit Hall • Concessions in Exhibit Hall (exhibitor break from 1pm – 2pm) • Product Demonstration Center • My Planner area • Apps Pavilion • Apps Showcase

8. Onsite Member / SIG Events Thursday, November 3, 2011 11:45 a.m. – 12:45 p.m. BLV Town Hall Meeting, Utopia B Friday, November 4, 2011 7:30 a.m. – 9:00 a.m. Member Meeting, Nirvana A/B 11:45 a.m. – 12:45 p.m. AAC Town Hall Meeting, Utopia B

9. Seniors Tours • Targeted for seniors who may be interested in technologies assisting individuals with blindness or vision impairment, deafness or hearing impairment, physical impairment, and intellectual or developmental disabilities. • Thursday, November 3 at 10:45 a.m. • Thursday, November 3 at 3:15 p.m. • Friday, November 4 at 10:45 a.m. • Friday, November 4 at 3:15 p.m. • Sign up to participate in a tour via the exhibitor service center.

10. Registration & Housing • Register booth personnel via Exhibitor Service Center • Two complimentary full conference registrations • Additional Member Registration: $125 • Additional Non-Member Registration: $200 • Book housing for staff at Renaissance Schaumburg • Reservation line: (847) 303-4100 or Toll-Free (800) 468-3571 • Online Reservations • Housing Contest • Top Prize: Choice of complimentary registration for member of exhibiting company (value $125 for ATIA members) or free VIP customer registration (onsite value $525). • 2nd Prize: Complimentary Pre-Conference Seminar registration (onsite value $300).   • 3rd prize: Five (5) $12 vouchers to be used at Conference/ Hotel food outlets. 

11. Exhibitor Manual – Shipping Dates • October 6: Shipping to Advance Warehouse - FIRST DAY • October 26: Shipping to Advance Warehouse - LAST DAY WITHOUT SURCHARGE • October 31: Last day for Advanced Warehouse Deliveries Shipments must be received before 5:00pm • November 2, beginning at 8am: Shipping to On-Site Show Facility - ONE DAY ONLY

12. Exhibitor Manual – Other Dates • October 6: Exhibitor Appointed Contractor Form • October 12 - 14: Venue and General Services Contractor Forms due (refer to Exhibitor Service Manual) • October 19: Renaissance Catering Order Form and Swank AV Telephone / Internet Service Form • October 21: Lead Retrieval Order Form • October 26: Technology Express Audiovisual Form

13. Freight / Material Handling • Exhibitors may carry in small packages including pop-up booths provided they can be hand-carried by one person in one trip per booth.  Exhibitors are not permitted to pick up their freight from any carrier at the loading dock.  • Refer to the exhibitor service manual for additional information on material handling for the conference.

14. Chicago Area Union Jurisdictions • Exhibitors may set-up and dismantle pop-up displays in booths of 10'x10' or less, as long as it can be set up by one person in 1/2 hour or less, without the use of tools.  Pop-up displays larger than 10 feet will require union labor. • Refer to the exhibitor service manual for additional information about the six major unions that have jurisdiction over tradeshows and guidelines to help you in preparing your exhibit to conform to union jurisdiction and help save money.

15. Communications • Week of October 10: Exhibitor Bulletin #3 and Pre-conference Attendee List • October 31: Pre-trip communication with important last minute information for the conference • Onsite: Exhibitor Welcome Packet with attendee profile • Post conference: Exhibitor Survey and Post-conference Attendee List

16. Add-on Marketing Opportunities Now is the time to maximize your exposure, your brand and your booth traffic by taking advantage of some remaining marketing opportunities! • Passport to Prizes • Direction Decals • Street Sign • Hotel Key Cards • Meeting Rooms • Registration Bags Contact sales@atia.org or via phone (877) 687-2842

17. NEW! Apps Pavilion • Demo your product in ATIA’s Apps Pavilion located in Exhibit Hall • Self-contained kiosk, just bring your device! • Purchase kiosk at Apps Pavilion • $650 Member Exhibitor • $750 Member Non-Exhibitor • $1,000 Non-Member

18. NEW! Apps Showcase – Open to everyone • Take the stage and demo your AT App • Saturday, November 5 at 10:30am • Every company gets 4-5 minutes • Prize drawings at the end • Wireless access will enable interested attendees to download Apps on the spot

19. enLIGHTen Low Vision Conference • Co-location with ATIA 2011 Chicago Conference • Thursday, November 3 – Friday, November 4 • Attendees will learn from doctors and professionals who are highly regarded in their field, topics include: • Mascular Degeneration • The New CentraSight Treatment Program • Current Developments of Prosthetic Devices for Persons with Blinding Diseases • Potential of Stem Cell Treatments for Retinal Disorders • Research and Discussion on a non-invasive vision stimulation technology device for persons with severe low vision or blindness • The Importance of Low Vision Optics as a Consideration When Using Assistive Technology  • enLIGHTen attendees will have access to ATIA Exhibit Hall, with breaks built into schedule to visit the Exhibit Hall.

20. Questions Thank You Questions or suggestions pertaining to this presentation should be directed to: ATIA Show Management sales@atia.org