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Croatia

Croatia. Nova TV. Croatia. Country and Economy Update 2006. Sources: ING, Informa, Global Insight. Expected EU accession in 2009 Largest ever foreign acquisition in Croatia is in progress: € 2.5 billion investment in a pharmaceutical company (Pliva). Background.

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Croatia

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  1. Croatia Nova TV

  2. Croatia Country and Economy Update 2006 Sources: ING, Informa, Global Insight • Expected EU accession in 2009 • Largest ever foreign acquisition in Croatia is in progress: € 2.5 billion investment in a pharmaceutical company (Pliva)

  3. Background Station’s All Day Audience Share – Six months to June 30, 2006 1Nova TV was acquired in July 2004 Sources: CME Estimates, AGB Nielsen Media Research

  4. Technical reach 65% (competition >94%) Technically and managerially substandard No studio and inadequate facilities. Poor library with no access to major studio production. Dependent on outsourced production for local content Inexperienced journalists and staff No visual identity and no capability to create self-promotion or program graphics Improved technical reach to 88% Company restructured and re-organized. New management team Significant improvement in technical facilities. Move to new premises in November 2005 with state of the art news studio Trained staff supported by Slovenian expertise New visual identity and graphics Progress since acquisition NOVA TV in 2004 and in 2006

  5. Creating momentum - building audience share • Changes in scheduling (Central news. Evening news. Daily news. Access prime time show domestic production) – increased share • 6 new shows for the fall season (started with own co-production) • Significant image improvement compared to last survey 9 months ago Current Performance - Audience share January 1 – August 31, 2005 vs. 2006 Source: AGB NMR; All day: 02.00-01.59; Prime time: 19.00-22.59

  6. Autumn Programming Schedule The first week in September showed excellent results Prime time ratings: +75% Prime time audience share: + 67% 4th September – 10th September, 2005 vs. 2006. Target group 18 - 49

  7. Autumn Programming Schedule News drives the audience +16% +15% +33% +49%

  8. New Media Development • July 10th: launch of the first Croatian video news portal: www.dnevnik.hr • Launched with the cooperation and support of POP TV team; sharing the same platform 71.074 19.963 12.813 1.720

  9. Croatia Segment Net Revenues EBITDA and EBITDA Margin *As reported since acquisition in July 2004. For a reconciliation of non-GAAP financial measures presented here to the most comparable GAAP financial measures, please see the corresponding reconciliation slides on pages 52 – 53 of the Q2 2006 results presentation on www.cetv-net.com.

  10. Croatia Looking Ahead – Keys to Success • Growing audience share will drive revenue • 2006 fall season is key for building trust with advertisers • Investments in programming/own production in 2007 • Introducing new production and creative talent • Marketing support in print media

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