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Pre-made Jell-O shots

Pre-made Jell-O shots. Background. Mission : To offer to consumer a pre-made beverage that is fun, and save them time, at a reasonable price. Value :. Save time for the consumers Our product makes Jell-O shot more accessible to consumers. fun

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Pre-made Jell-O shots

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  1. Pre-made Jell-O shots

  2. Background Mission : To offer to consumer a pre-made beverage that is fun, and save them time, at a reasonable price.

  3. Value : • Save time for the consumers • Our product makes Jell-O shot more accessible to consumers. • fun • Bring back the “old school” consumers to their college year

  4. 4 P’s • Product : -Pre-made Jell-O shot. • Place : -College and university areas - “party cities” ( Las Vegas, Miami, San Diego… -Liquor stores, grocery stores, bars, clubs. -Restricted to US, at least for the first year. • Price : for 12 pack, 75 cents/each for 24 pack, 50 cents/each -preferred price for retailers ordering in large quantity

  5. Promotion : -Launch party -Partnership with different brands of alcohol -sponsor certain events -celebrity ambassadors -ads on magazines and websites -social networks

  6. SURVEY 1-What is your age? 5- Have you ever tried Jell-O shot? If yes how did you like it? 21-30 Less likely, too sweet 31-39 Likely, I don’t mind having it or not 40-50 Most likely, I can’t think about a party without them 50-60 I never had them, don’t know what it taste like 2-What is your gender? 6- How many would you like to have at a party? Male 1-3 Female 4-6 3-How often do you party? 6 or more Once a month or special occasions 7- What are your favorite flavors? Once a week Lime, cherry, orange, peach, strawberry, raspberry, pineapple, Twice a week Mix layered, pudding (vanilla, chocolate) Party is my life 8- would you like to make your own jell-o shots or you would like 4-What is your favorite alcohol? buy them from the stores? Vodka I want to spend hours for it, because I make the best Jell-o shots Tequila I would like to buy them pre-made so I won’t waste my time. Whiskey 9-How do you like your drink? Gin Less alcohol, more flavor Rum More alcohol, less flavor Other Sweet Sour 10- What is your occupation? Retail/Sales, Creative/Design, Business/Financial/HR/PR, Medical/Health, Education, Other

  7. Survey formal summary • Using the survey we identify specific features our target segment value • 23 participants, male and female, from Facebook. • 87% are between 21-30 years old • Most of them like to party • We also identified favorite alcohol and flavor

  8. Conclusion of the survey • Our target market is young people who like to party. Most likely students • We will adapt our marketing knowing the characteristic of the generation Y • Use social networks and social events to promote our product.

  9. Strengths : • Well known product but new to the market • Low cost of production • Fun environment for our employees to work at • Value pricing Weaknesses : • Consumers might get confused between the Jell-O shot and the regular Jell-O • Has to be kept refrigerated • Lack of brand awareness

  10. Opportunities : - New market that has no competitors • Constant demand on this market - Modern life stress Increases demand for parties Threats : -High in calories and sugar, might discouraged female buyers -High taxes on products that contain alcohol -People might go back to the old fashion way of making it themselves

  11. Goal: To get consumers to know our product Objective: -Our Jell-O Shots is a new product on the market. Lot of promotion - Increase advertising on the originality and fun aspect of our product to make consumers want to try it.

  12. Goal: Create customer delight Objective: -We want to create superior customer value: so the customer stay loyal and buy more of our product. -Keep innovating to remain leader on this market if competitors arrive.

  13. IMC plan • advertising: • Internet : social networks and websites • Ads on magazines • Partnering with certain brand of alcohol • Celebrities ambassadors • Sales promotion: -free sample of our drinks -happy hour -hosted bar

  14. Public relation: • We want to keep a fun image • sponsor events such as pool parties • Selecting our ambassadors carefully • Direct marketing: -limited- alcoholic beverage… -Collect e-mails from VIP list to send shout-outs -during events: billboards, branded swimsuit towel, POS material, product sample

  15. Personal selling techniques • Hostesses at events, dressed with shirt and hats with our logo on it • Hostesses at stores like Beverage and more

  16. -analyzing the sales summaries and comparing them to other alcoholic beverages’ sales. • Using the customer perspective • Monitor monthly sales versus monthly expenses

  17. POS questions • Is it your first time trying a Jell-O shot ? • What is your zip code ? • Would you like to give your e-mail to know about happy hours with specials on our drink at different locations ?

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