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April 12, 2014 Old Swiss Inn, Makati City

April 12, 2014 Old Swiss Inn, Makati City. LICA Group. MARKETING TOP 5. WEBSITE Creation of Carmax, Suzuki and Kia websites by end of 2 nd quarter Postings of articles and news by each affiliate or corporate marketing every week – total 16 posts/affiliate by end of June SOCIAL MEDIA

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April 12, 2014 Old Swiss Inn, Makati City

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  1. April 12, 2014 Old Swiss Inn, Makati City

  2. LICA Group

  3. MARKETING TOP 5 • WEBSITE • Creation of Carmax, Suzuki and Kia websites by end of 2nd quarter • Postings of articles and news by each affiliate or corporate marketing every week – total 16 posts/affiliate by end of June • SOCIAL MEDIA • 20% increase on FB likes per affiliate/month until there are 100 likes per month per affiliate by June • Require each affiliate to post at least 1 status update per week to maximum of 2 posts per day by end of 2nd quarter.

  4. MARKETING TOP 5 • EVENTS • Require 1 major event participation per affiliate for automotive per month (malls or showroom) or total of 3 events by end of 2nd quarter. • 1 major collaborative event with all affiliates (auto and non-auto) by end of 2nd quarter. • DATABASE • Complete cleaning and update of database by middle of May 2014. • Complete and implement an incentive program for database and digital team by end of May

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