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Proposal for Corporate Consulting
This document is being submitted for the purposes of describing Franchise India’s qualifications. In order to describe its capabilities, Franchise India has disclosed certain proprietary and other sensitive information. In consideration of receiving the disclosures, we request the company to treat this document as confidential material. The information in this document and any oral presentations made by Franchise India contains trade secrets and confidential and proprietary information of Franchise India, the disclosure of which would provide substantial benefit to competitors. As a result, this proposal document should not be disclosed, used or duplicated-in whole or in part-for any purpose other than the company valuating Franchise India for the purpose of awarding a contractor assignment. • If an engagement is awarded to Franchise India, the right of the company to duplicate, use or disclose the information in this document will be to the extent authorized in the resulting formal agreement between Franchise India and the Company. If an engagement is not awarded to Franchise India, this document and any duplicate copy there of should be returned to Franchise India, or destroyed.
Family Businesses Industrial Houses Conventional Businesses Export Houses...ARE SUFFERING????
ARE YOU… ...into Family Business ...an Industrial House ...a HNIs ...an Export House R&R ...an International Company ...into Conventional Business
...in Starting a New Economy Businesses ...in Diversification ...Finding out International Group for Tie-ups (through Technology Partner, Master Franchise, JV Partner) ...in International Licencing This is the Right Time to Grow your Business...as others have done so far !!
In the modern world, the question of professionalization and professionals is one that almost every Indian family business has asked itself after reaching a pivot point in its life cycle. India’s fourth largest FMCG major “The Dabur Group” did. And importantly, answered it correctly. The Burman Family, which owns Dabur Ltd. (consumer goods company), has is a good example of a family company that segregated management from ownership. It has a separate Family Committee that provides the vision and direction, but the day-to-day management rests with the professionals. The family has a formal structure for communicating with management. The objective of entrusting all the new businesses of Hindustan Unilever Limited (HLL) under one senior head was to incubate, nurture and grow each of these businesses to a level which can then be integrated into the mainstream businesses for greater synergy. This was the part of their strategic intent vis-a-vis HLL has now appropriately aligned these businesses. This integration is a continuation of their overall effort to simplify the organisational structure and to bring the scale and might of one HLL into the marketplace. Success Stories: New Economy Business
It was in the mid-1920s that Laxmanrao Kirloskar started manufacturing world class diesel engines for the first time in India. Sticking largely to engineering related products, it has grown over the next three generations. A majority of its revenue comes from its core businesses of castings and forgings, pumps, engines, electric motors, power equipment, and compressors. The Kirloskar Group is India's largest multi-product and diversified engineering group with sales exceeding $2.5 billion in FY12. The Kirloskar group operate in the specialised areas of power, water, air and gas solutions, grey iron casting and metal processing. The company exports to over 70 countries over most of Africa, Southeast Asia and Europe. Started in 1879 is a textile company by Nowrosjee Wadia, this diversified group has registered a turnover of Rs 13,772 crore in FY12. The Wadia group now consists of three independently listed companies on the Bombay Stock Exchange (BSE). These include Bombay Dyeing (The textile flagship of India); Bombay Realty (Handles the land management and development of Wadia Group land owning); Britannia Industries (A company that sells Britannia and Tiger brands of biscuit); and Go Air (A low cost airline operating from Mumbai). Into the fourth generation, the Godrej group is over a century old, having started by Ardeshir Godrej to make locks. The three generations that built the group added several products to the portfolio. From locks in 1887, to soaps in 1918 and refrigerators in 1958, the group has steadily grown over the years. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care – to name a few – the turnover of Godrej Group crosses 3.3 billion dollars in FY12. Success Stories: Diversification
Bharti Enterprises is an Indian business conglomerate headquartered in New Delhi. It was founded in 1976 by Sunil Bharti Mittal and it operates in 20 countries across Asia and Africa. Bharti Enterprises owns various businesses spanning across telecommunications, retail, financial services and manufacturing. The company started with manufacturing bicycles before diversifying into various sectors. It entered into telecommunications industry in 1995. Bharti is present in various sectors with the largest revenue contribution coming from telecom industry. • Bharti Enterprises tied-up with Walmart for opening a chain of retail stores all over India. The two companies, in August 2007, made a surprise statement that they have signed a wholesale cash-and-carry deal. The first Best Price Modern Wholesale opened in Amritsar in May 2009. • Bharti Airtel Ltd. is the third largest mobile operator in the world, in terms of subscriber base, and has a presence in 20 countries. The company is India’s largest integrated telecom company in terms of customer base and offers mobile, fixed line, broadband, IPTV, DTH and enterprise services. • Bharti AXA is a joint venture between Bharti Enterprises and AXA, world leader in financial protection and wealth management. They offer a range of life insurance and wealth management products. • FieldFresh Foods is a joint venture between Bharti Enterprises and DMPL India Ltd. (a subsidiary of Del Monte Pacific Ltd.). The company offers fresh fruits & vegetables and processed foods & beverages in the domestic as well as international markets. Success Stories: International Group for Tie-ups
Arvind Mills, the flagship company of the Lalbhai Group, is a producer of composite manufacturer of textiles. Its headquarters is in Ahmedabad. It manufactures a range of cotton shirting, denim, knits and bottom weights (Khakis) fabrics. It is India's largest denim manufacturer apart from being world’s fourth-largest producer and exporter of denim. In the early 1980s, the company brought denim into the domestic market, thus started the jeans revolution in India. Today it not only retails its own brands like Flying Machine, Newport and Excalibur but also licensed international brands like Arrow, Lee, Wrangler and Tommy Hilfiger, through its nationwide retail network. Arvind also runs a value retail chain, Megamart, which stocks company brands. P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’. Success Stories: International Licencing
We follow a Four Phase stringent process to do this... STAGE I: Market Opportunity Assessment STAGE II: Identification, Evaluation & Recommendation STAGE III: Partner Selection STAGE IV: Deal Structuring • In-depth analysis to identify the most lucrative and high growth sectors • Detailed analysis in order to find out the industry, category and brands suitable for the client • Recommendation of brands based on the financial aspirations, operational capability, asset etc. and creating synergize between them • Creating Value Proposition for all the stake holders • Risk-Reward Analysis • Sequencing meetings to clarify doubts; if any • Advice regarding the selection of Partners • Shortlisting Partners based on selection criteria • Due diligence • Business Plan & Investment Scorecard • Introduction with filtered companies (Partners) and aligning of meetings • Provide critical inputs in structuring of Deal with the Partners in Discussion • Get Involved in effective Negotiations representing the Interest of the Group • Bring benchmarks facts and figures in support of the Negotiation • Compliance & Legal Formalities • Market dynamics and trends • Industry growth rates (current) & 5-year estimates • Market Size Estimation • Need & Demand Analysis • Current Market Offerings & Formats • Market segmentation • Market Share of Leading players • Growth projection & Drivers of growth • Competition Mapping (Domestic & International), JVs • 7Ps Analysis As your Corporate Consultant we would also...
Makes you aware of all business issues involved… • Removes ambiguities… • Minimizes your risks… • Helps you make informed decisions … • Lead you to success! How we do it...
Confidentiality: • The information about the business model, operations, processes and other details would be kept confidential and won’t be shared with any of our clients. • Extra investigation and In-depth Analysis about the Brands & Sectors: • We would be helping the client in providing the information about current and past operations, their successes and failures of various brands based on the field research performed by Franchise India. This information would be real-time information, which might not be available on internet. Value-Added Services
Franchise India would mobilize its engagement team to commence the assignment from the date of signing of the engagement letter. Throughout the course of the engagement, Franchise India shall be in close discussions with the client and keep them informed of the progress of the assignment work. The Contract would be for a Period of 1 year
Based on the scope of work, the consequent time that different team members would spend on the study and the seniority of team members involved and also keeping in mind our abiding interest to foster a long-term relationship with you, we propose the following fee structure. Engagement Fee for Corporate Consulting: INR 2,50,000* + taxes Success Fee: 3% of the Project Cost *Note: All out of pocket expenses for the project team working on the project shall be borne by the client.
Post your feedback on the proposal shared and your confirmation, we shall send you a copy of the agreement & NDA. • Signing of Agreement. • Signing of NDA: Each member working on the project shall sign NDA and maintain confidentiality on all critical and important information shared with us for the purpose of the assignment. • Download Meeting with Key members / representatives from both the sides. Way Forward
Franchise India has provided consulting, business development, marketing & recruitment expertise to the proprietors and key management of hundreds of organizations throughout India and internationally, with a focus on improving profitability, performance and accelerating growth. We believe our Client is well positioned to take advantage of their current momentum and realize true growth potential in Indian as well as in International Market, through the structure and support Franchise India can provide. Conclusion
The first company to introduce & develop franchising market in India • Completely focussed on Franchise Ecosystem for last 16 years • Serviced 1100+ brands across sectors covering 5 Continents • A strong team of 700+ professionals with expertise in areas of Franchising • 80,000 sq.ft of state-of-art office space across India • Direct presence in 16 major cities of India • The largest SME Media company in India Why Franchise India !!
Privately held company with complete equity ownership with promoters • One of the top 10 Management Consulting companies in India • Largest B2B Exhibitor in India with shows being held over 80 cities in India • Largest Indian B2B Advertiser in leading English dailies • Largest network in service industry in India • 95% of the total franchise fraternity refers to Franchise India before making a decision • Media Presence: Over 500 articles on franchise & retail in external media in last year alone Our Strengths
Franchise India Ecosystem Brokerage arm of Franchise India Franchising Consulting division of Franchise India India's first complete licensing solution provider India’s premier Industry association representing the Franchise Sector Marketing & Media division of Franchise India SME & Growth Consulting division of Franchise India Franchise India is Asia’s largest integrated franchise solution company since 1999, and an absolute authority on franchising, licensing, retailing, real estate.
Business Evaluation Matrix to recommend services Raising the external fund Stages of exercises/ actions to be followed Growth plan Media plans & actions Roll out strategy and franchisee marketing & Recruitment Range of services Issues: Control & check measures Franchise offerings/ Review and recommendations Plan initiation required Facility proposition/ Offering analysis/ Format analysis Feasibility& Market opportunity assessment Business model development Proof of concept Franchising as expansion tool Concept stage Capital raising Franchise Expansion
Our complete range of services Market Opportunity Assessment Feasibility Analysis Franchisee Search (Marketing & Recruitment) Review and Recommendations Advisory Business Plan Preparation Range of Services Franchisee Auditing India Entry Strategy Financial Modeling and Financial Analysis Conceptualizing & Building up the Franchise Idea
With 16+ years of experience in Franchising, Gaurav is the visionary force behind the India’s largest integrated franchise and retail solution company Franchise India Holdings Limited. Gaurav is popularly dubbed as the “Father of Indian franchising” and has consulted 250+ large and small corporations in making informed decisions about their Business Growth. Over 60 major American brands have consulted Gaurav regarding their expansion plans in India. • Gaurav has vast experience in tactical planning, headquarters and field support systems, marketing and expansion strategies, crisis management, Raising Capital, litigation support, mergers and acquisitions and the strategic restructuring of franchise systems. • Gaurav has authored three best seller books in Franchising - The Science of Reproducing Success, It takes two to tango & Take Charge! - in which he has culled his years of experience in franchising and growth consulting. • Gaurav Marya - The Visionary Force behind Franchise India
Our thought leadership initiatives in Franchising practice in India • First of its kinds; Discovery days organized in India • In all major metro’s and tier I cities • Approx 200 Discovery days until now and still growing strong! • Initiated as the exclusive convene for the leaders • Annual meet for the franchisors looking to expand in Indian markets • Knowledge seminars & conferences; a only franchisor meet in India. • 30 knowledge seminars already organised • It’s the first book written by a Indian author on the nascent field of franchising • The book is in its 5th edition of printing • Launch of industry & research papers on issues faced by franchisors
Over 1200 Top Deals Executed in 2012-13 • This is just a representative snapshot of over 1200 brands that Franchise India has worked with in 2012-13. • Nature of exact work carried out for any of the clients represented here can be referred through the link provide below. • https://www.dropbox.com/s/4forouvxrjkih05/1200-Top-Deals-Lite.pdf
We have served leading corporations in their strategy development and execution Häfele is a renowned distributor of furniture fittings, hardware and architectural ironmongery. Francorp conducted 360° analysis and training along with Business motivation zonal workshop for its Franchise partners. Also reviewed the financials as part of the FDP program. Essar began as a construction company in 1969 and diversified into manufacturing, services and retail. Franchise India worked with Essar towards establishing dealership network in Indian Market for its retail operations. Francorp assisted Wills Lifestyle (ITC’s Apparel Retail arm ) in charting out the franchise business model as well as standardize the existing business model (Multi model approach) through a Full Franchise Development Program. Reliance Footprint has a countrywide network of exclusive Footprint showrooms in India. Francorp as the strategic alliance partner of Reliance Footprint organised the Franchise meeting for getting the franchisees on board. Francorp worked with Warner Bros. Indian Licence representative for “Tom & Jerry” brand. Francorp conceptualised the licence business plan for Tom & Jerry brand and also found out licencee for upcoming Tom & Jerry Ice Cream Parlour / Café. In India, over 500 companies consult us for their growth & expansion strategies
We have served leading corporations in their strategy development and execution Mom & Me stores from Mahindra Retail have been built around the unique needs of mothers to be, young mothers, infants and children up to the age of nine. Francorp provided the consulting services towards Strategy and model development to Mom & Me. Francorp prepared a Gap Analysis Report based on Internal Capacity Assessment, conducted Training of Management on Benchmark practices and delivered a Performance Measurement Tool for franchisee network. Mother Dairy engaged Francorp for their Fruits & vegetable retailing business referred as “Safal” to conduct audit for all the existing stores and create a turnaround strategy to improve the performance as well as sustainability of their stores. Reliance Digital is an one stop shop with wide product portfolio of around 150 international and national brands. Francorp conceptualised the franchising strategy and provided services towards acquiring pilot franchisee. Francorp analysed the Business model & roll out plan for franchising format and acquired two pilot franchisee as part of testing the viability of the model. Also conducted Franchise Sales Training for the key management for the implementation of the franchise program. In India, over 500 companies consult us for their growth & expansion strategies
Major Brands on Board and many more…
Thank You Franchise India Brands Ltd., F-89/11, Okhla Phase - 1, New Delhi – 110020 Tel: + 91.011.40665555 | Fax: + 91.011.40665563 I Website: http://www.franchiseindia.com
