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Organizing a Public Demonstration

Organizing a Public Demonstration. Public demonstration:. A group of people organized to call attention to a specific cause. Goals of a demonstration. Advocacy Support Protest Counter-demonstration Public relations Action. Forms of a demonstration. Marches/parades Rallies Picketing

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Organizing a Public Demonstration

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  1. Organizing a Public Demonstration

  2. Public demonstration: A group of people organized to call attention to a specific cause

  3. Goals of a demonstration • Advocacy • Support • Protest • Counter-demonstration • Public relations • Action

  4. Forms of a demonstration • Marches/parades • Rallies • Picketing • Sit-ins • Vigils • Street theater

  5. Why organize a demonstration? • Other methods haven't succeeded • Timing • Have a public impact • Energize your constituents • Draw attention to cause

  6. Elements of a public demonstration • Planning, planning, planning • Lead time • Communication • Follow-up

  7. Planning • What to accomplish • What should happen • Plan your program • Day, date, time, and place • How to get people to come • Work out the logistics • Pre-empt possible problems

  8. Lead time • Allow yourself plenty of time to reach your goals • Find the perfect venue far in advance • Book any special guests far in advance

  9. Communication • Design an effective communication system • Develop a plan for publicity of demonstration • Orchestrate media coverage • Ensure good communication before, during, and after event

  10. Follow-up Immediate and long-term efforts should include: • Follow-up with intended audience • Follow-up with constituents • Publicity of success • Media coverage • Organization of other events • Institutionalization

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