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“EMC CoE DATA SCIENCE - Making Sense of BIG DATA”

“EMC CoE DATA SCIENCE - Making Sense of BIG DATA”. Alon Kaufman, Ph.D. Director of Research & Innovation, RSA IL CTO. Industries Are Broadly Embracing Big Data. Big Data & Data Science Becoming Central to Enterprise Strategy. The Fraud Detection & Prevention World. The Problem.

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“EMC CoE DATA SCIENCE - Making Sense of BIG DATA”

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  1. “EMC CoE DATA SCIENCE - Making Sense of BIG DATA” Alon Kaufman, Ph.D. Director of Research & Innovation, RSA IL CTO

  2. Industries Are Broadly Embracing Big Data Big Data & Data Science Becoming Central to Enterprise Strategy

  3. The Fraud Detection & Prevention World The Problem The Solution • Not realistic to challenge 100% of the transactions • Machine learning based Risk Engine, that adjusts online √

  4. Deployment:The RSA Risk Engine Behavior Device Fraud Risk Engine  Policy Mgr. Continue 271 937 Authenticate Step-up Authentication Activity details ? Feedback Out-of-band Challenge Knowledge Others Case Mgmt Feedback

  5. Top 10 US Bank Online Banking Fraud Detection Results 91% Fraud Detection, Preventing ~$1.3M in 1 month ,0.35% Challenge Rate

  6. RSA & EMC Data Science Activities Vast experience in applying DS to business solutions • Over 8000 customers, and 7 years for building proven ROI products based on machine learning • In Israel, team of 20+ data scientist, 7 PhD’s focusing on: • Financial fraud detection (online banking & ecommerce) • Cybercrime, and security risk analytics • IT advanced solutions • General data science services for companies entering the field • End-to-end business solution; from the business understanding via data manipulation , modeling, deployment and ongoing service operations and adaptations

  7. Thank You

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