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October 5, 2012

Defining your personal brand: How can you ignite your mojo if you don’t know what it is? ASTD Puget Sound Workplace Learning Conference 2012. October 5, 2012. Defining personal brand Aligning and leveraging your brand Building and maintaining your brand. What is Branding?.

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October 5, 2012

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  1. Defining your personal brand: How can you ignite your mojo if you don’t know what it is?ASTD Puget SoundWorkplace Learning Conference 2012 October 5, 2012

  2. Defining personal brand Aligning and leveraging your brand Building and maintaining your brand

  3. What is Branding? Delivering something of value to a customer and delivering it in such a way that it creates an emotional connection with that customer Promise/Value + Experience = Relationship

  4. Why is Brand Important?

  5. Aligning YOUR brand Brand Passions Fulfillers Attributes Strengths Skills Differentiators

  6. Defining Your Brand • What are your strengths? • What are you known for? • What do you want to achieve? • Construct a brand statement I want to be known for being _____________________________ so that I can deliver _____________________________.

  7. Leveraging Your Brand High Value (Company) Low Value Skills (You) Signature Talents

  8. Building a Valuable Brand Carry the Think Vision Strategically Take Greater Solve Initiative Problems Be a Greater Build a Resource Strong Network Increase Value to Create Opportunity Put Spin Demonstrate On the Ball Commitment Complete Meet Minimum Assignments Requirements

  9. Maintaining Your Brand • Integrate your brand statement • Watch your appearance • Check your brand behavior • Communicate your brand • Evaluate your brand • Delight in your brand Remember: Authentic, Consistent, Clear

  10. Recap • Your personal brand statement • Aligning and leveraging your brand • Building and maintaining your brand – igniting your mojo!

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