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Your Blog; Readers & Search Engines

Your Blog; Readers & Search Engines. Kevin M. Brett J452 April 23, 2013. Blogging: Alive and Well. 54.1 million WordPress sites 327 million subscribers 2.5 billion pages 500,000 new posts daily 400,000 comments daily. Digital, Yes. Search Engine Optimization (SEO)

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Your Blog; Readers & Search Engines

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  1. Your Blog; Readers & Search Engines Kevin M. Brett J452 April 23, 2013

  2. Blogging: Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily

  3. Digital, Yes • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?

  4. Analog, Too Good Old-Fashioned Journalism Matters!

  5. Headlines Matter! • “The Trouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”

  6. Leads Matter • Get to the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation

  7. Tags Matter • Uncle Phil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!

  8. Stakeholders Matter • Facebook Friends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers

  9. Credibility Matters • Do you have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?

  10. Respect Matters • Be Provocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect

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