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Looking forward to 2024 and beyond, it is evident that the nurturing of leads will become increasingly significant in boosting B2B sales growth. In fact, according to HubSpot Research, companies that have perfected their lead nurturing abilities rake in 50% more sales-ready leads at a cost that is 33% lower. <br><br>It is not enough to stay competitive in B2B marketing without the use of advanced behavioral insights; it is mandatory. By adapting and applying this knowledge, companies can better position themselves for more targeted and better planned marketing campaigns.
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