How to Create A Lead Nurturing Campaign

1. How to Create ALead Nurturing Campaign So, you have got an expert copywriter to create brilliant copies for your company. Your quotes are extremely competitive. And your social media presence is warm and welcoming. Yet somehow, your leads are not converting! You know what’s going wrong? Nurturing the leads – that’s what you

2. are missing out. Not familiar with the term? We got you covered. Read the blog to know all about it. ➢ What What is is a a Lead Lead Nurturing Nurturing Campaign? Campaign? When you plant a tree, do you expect it to offer fruits overnight? Nope, you go on to water it, use fertilizers and pesticides, protect it from harsh sunlight for a long time. Then, one fine morning, it bestows you with succulent fruits. The same holds true when it comes to the leads. The goal of lead nurturing is to develop and nourish the relationship with potential leads or people who are not ready to buy something from you right now but can be loyal customers in the future. You can nurture your leads through diverse social media platforms like LinkedIn, Facebook, and Twitter, classified ads or email campaigns. Nowadays, experts at any advanced internet recommends to focus on lead nurturing campaigns for a long-term result. Wondering why? We’ll explain below. internet marketing marketing agency agency in in India India ➢ Advantages Advantages of of Lead Lead Nurturing Nurturing Campaigns Campaigns Here are a few reasons why lead nurturing campaigns are effective in driving higher conversions: √ Reach the leads quickly and efficiently √ Personalized message to enhance the possibility of conversion √ Reliable tool for trust-building and community development √ Shortening the sales cycle ➢ How How Campaign? Campaign? to to Create Create an an Effective Effective Lead Lead Nurturing Nurturing Okay, here comes the most interesting part. Below, we will outline the step-by-step process of developing an effective lead nurturing campaign. Check it out: 1. 1. Data The first condition for any campaign to be effective is its rich data Data Collection Collection

3. source. Start with the buyer persona and focus on the followings: Their pain points Their expected solutions Their likes and dislikes Preferable mode and frequency of communication (this also includes the type of content, tone, and channels) 2. 2. Monitor So, you are continually sending email campaigns to your potential leads and now you can expect them to convert anytime soon. Umm…we beg to differ! It’s not enough to send email campaigns if you are not measuring its performance. Keep an eye on the metrics like opening rate and click- through rate. If you are not satisfied with their performance, try A/B testing or other channels like in-app messages. Monitor Performance Performance 3.Diversify When we are talking about lead nurturing, we are mainly dealing with keeping them engaged with your brand and regularly send updates to allure them buy your service. You can use varied content to achieve the same: 3. Diversify Content Content Infographic Ebook Video Blog Webinar Livechat Other than these, you can also arrange online events to keep them engaged. Here are a few pro tips to create engaging and interesting content. You may take a look. 4. 4. Pay Once you have set an end goal (say, driving sales), create a series of sub-goals to progress with. Each sub-goal should be connected and Pay Attention Attention to to Goal Goal and and Frequency Frequency

4. escalate the viewers’ desire to purchase your service. For instance, in some emails, the CTA (Call-to-Action) can request the recipient to subscribe to your newsletter, some videos may feature a new service or a discounted price you are offering, and so on. Next on, pay attention to the frequency. Don’t spam the recipients with too many emails, nor let your competitors take advantage of your low campaign frequency. 5. 5. Curate Unlike videos or blogs, emails are sent personally. That’s why we are separating it from the generic content list as it plays a huge role in your lead nurturing efforts. Here’re a few things for you to do: Curate Brilliant Brilliant Email Email Copy Copy √ Beating around the bush is the last thing you want to do. Be clear about your goal and maintain a singular goal centric CTA in the email. Giving too many options will only confuse people and increase their bounce rate. √ Personalize the subject line, use emojis and other catchy words to increase its opening rate. √ Instead According to a study by Dot Digital, average people spend about 11 seconds to read an email. So ensure to keep it short, crisp, and engaging from top to bottom. of a long introduction, come straight to the point. √ Instead of using jargons, it’s better to address the pain point in simple terms and explain how your service can solve this. √ You can also use A/B testing with the same CTA to find out which campaign is more effective. ➢ Witness Witness the the Magic Magic Lead nurturing is a proven way to enhance conversions. However, your website landing page must be brilliant if you want the leads to convert. You see, all these are integrally connected to each other. Your efforts put

5. into developing an attractive content will be wasted if your website doesn’t exhibit unparallel features. No wonder website professionals are in high-demand these days! website design design company company Follow these pro tips and let the conversion magic begin! All the best.    Source Source http://webguruinfosystems.mystrikingly.com/blog/how-to- http://webguruinfosystems.mystrikingly.com/blog/how-to- create-a-lead-nurturing-campaign create-a-lead-nurturing-campaign WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems