1 / 12

Public Relations: The Responsibility of Each Rotarian

Public Relations: The Responsibility of Each Rotarian. "In the promotion of understanding, it is important to reach large numbers – non-Rotarians as well as Rotarians – and you cannot reach large numbers privately." – Paul Harris, founder of Rotary. Club Public Relations.

verena
Download Presentation

Public Relations: The Responsibility of Each Rotarian

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Public Relations: The Responsibility of Each Rotarian

  2. "In the promotion of understanding, it is important to reach large numbers – non-Rotarians as well as Rotarians – and you cannot reach large numbers privately." – Paul Harris, founder of Rotary

  3. Club Public Relations Public relations (PR) strengthens awareness of club activities for the general public and club members. It is the responsibility of each Rotarian to promote the good work of Rotary by: • Wearing a Rotary pin everyday • Understanding and discussing the Object of Rotary and Rotary programs and activities • Sharing the good works of the club and Rotary with non-Rotarians through personal and professional contacts

  4. Benefits of Public Relations Effective public relations for your club will help: • Recruit new members and volunteers • Retain current members as they see that their efforts make a difference • Raise the club’s profile in the community and increase its service potential

  5. Public Relations Activities Club activities that attract media attention include: • Service projects that meet a community need or highlight a larger news trend • An international service project supported by your club • Projects that involve local youth • An account of life in another culture by an Ambassadorial Scholar Group Study Exchange team member • Stories with a strong visual element

  6. Public Relations Resources Each club can develop outreach material to promote their club and Rotary: • Brochures • Web sites • News releases • Fact sheets

  7. Public Relations Resources Rotary International also provides public relations tools. These include: • Publications and brochures • Public service announcements (PSAs) • RI Web site

  8. Outreach Materials A news release, brochure, fact sheet, or Web site should answer the following questions: • Who • What • Where • When • Why • How It is also important to always include the club’s contact information.

  9. PR Training Effective Public Relations: A Guide for Rotary Clubs (257-EN) Public Relations: Make it Work for You(video, 269-EN) PR Tips, a bi-weekly e-mail newsletter PR Tools Centennial Promotion Kit(602-EN) Rotary Fact Pack Public service announcements (print, radio, and video) This is Rotary(001-EN) RI Resources Rotary International provides PR training materials and outreach tools to promote Rotary. These include:

  10. Public Service Announcements Rotary International provides public service announcements (PSAs) in print or video. These PSAs promote the work of Rotary and The Rotary Foundation. PSAs help put a face on those who benefit from club service projects. They are a powerful membership recruitment tool.

  11. RI Web Site The Effective Public Relations section of the RI Web site offers: • PR Tips, a twice monthly newsletter • RI fact sheets • Press release templates that can be customized • Key Rotary messages • Information on PR awards

  12. Resources The following resources are available on the RI Web site: • Public Relations Download Center • Rotary graphics and photographs • Rotary News • Rotary E-Learning Center

More Related