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Project 5: Young Adults and Social Media Usage

Project 5: Young Adults and Social Media Usage. MEDT 7461 Fall 2013 Alicia LaFontaine, Ebony Madison, Winsone Thompson. Introduction.

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Project 5: Young Adults and Social Media Usage

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  1. Project 5: Young Adults and Social Media Usage MEDT 7461 Fall 2013 Alicia LaFontaine, Ebony Madison, Winsone Thompson

  2. Introduction The use (of social media) has consistently been increasing, with young adults especially, integrating Social Networking Sites (SNS) into their daily lives and social routines. (Correa, Hinsley, & de Zúñiga, 2010; Steinfield, Ellison, & Lampe, 2008) This study focuses on the following components: • young adults’ use of social media • benefits of social media • how social media supports the lives of young adults

  3. Themes from the Literature Review • Research on Social Media Network Sites • Benefits of Social Media • Social Media in Education • Social Media and Support • Collaboration in Social Media • Social Media in Ethics

  4. Research Questions • Qualitative: In what ways does media benefit and support the life of young adults? • Quantitative: Among the age ranges of 20-24 and 25-29, who is most likely to use social media? • Professors: What makes the perceptions and experiences of diffusions of innovation unique for the population you are investigating?

  5. Demographics/ Characteristics • Population category: Young Adults • Ages 20-29 • 23 participants • 14 female participants (60.8%) • 9 male participants (39.1%) • 47.8% ages 20-24 • 56.5% ages 25-29

  6. “Lens” or Framework • Our “lens” was Rogers • Specifically “early adopter” category • Facebook began in 2003 • within 4 hours of launch had 22,000 hits • Marketed to college students • Young adults grew up with technology • They are the ultimate “early adopters” • Early adopters tend to be: more literate, more educated, and have larger social groups

  7. Methods for Analyzing Data • began with two groups: younger and older • Next, male and female • looked for patterns along age or gender lines • benefits • usage • support

  8. Key Findings • Common Social Medias • Facebook • Twitter • Instagram • Usage over 8 years • “User” verses “Consumers” • Users - Females • Consumers - Males • Benefits - Communication with family and friends • Support - Professional and Personal Life

  9. Reflections Ways to enhance this study: • Random sampling • Larger sampling • Types of technology most used to connect to social media

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