1 / 6

Taking Advantage of Social Networking: The Business Perspective

Taking Advantage of Social Networking: The Business Perspective. Presented by Tom Aley Senior Vice President and Managing Director Dow Jones Business & Relationship Intelligence. The Evolution of Social Networking Community Tool  “Relationship Mapping”.

vern
Download Presentation

Taking Advantage of Social Networking: The Business Perspective

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Taking Advantage of Social Networking:The Business Perspective • Presented by Tom Aley • Senior Vice President and Managing Director • Dow Jones Business & Relationship Intelligence

  2. The Evolution of Social NetworkingCommunity Tool  “Relationship Mapping” • What is the next step for social networking? • How can social networking help businesspeople stay ahead of the market? • To-date, Social Networking tools are really confined to a set of silo’d databases • Linked-In, Jigsaw, Facebook, Plaxo Pulse, etc. • What they are NOT doing: • Providing a view on how me and my company, my peers, my industry and my competitors are connected • Let’s combine them ALL and make them easily integrate into your content

  3. Dynamically Map Your Ecosystem of Relationships:The Most Powerful Connection Platform CRM Outlook Notes LinkedIn Personal Network Dow Jones’s 18 Million Executive Profiles

  4. How DJ BRI Can Help • Significantly enhance the value of your content & user experience • “Turn on” companies and executives in your data via easy API • Reveal how your users connect directly from your editorial • Build powerful relationship communities • e.g., ACBJ/Bizjournals, GlobalSpec • Launch Vertical Triggers • Drive compelling real-time reasons for users to show up • Mined and de-duped from over 25k news sources • Industry Management & Board Changes, Product Announcements, Layoffs, M&A, Venture, etc.

More Related