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Procera Networks. Company and PacketLogic TM Overview. Paul Gracie Vice President - EMEA. January 10. Agenda. Corporate Overview Business intelligence, Traffic Management/ Capacity planning and Service creation Procera Products and Positioning Summary. 2. CONFIDENTIAL.
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Procera Networks Company and PacketLogicTM Overview Paul Gracie Vice President - EMEA January 10
Agenda • Corporate Overview • Business intelligence, Traffic Management/ Capacity planning and Service creation • Procera Products and Positioning • Summary 2 CONFIDENTIAL
PacketLogic’s Competitive Strengths • Accuracy • Unique approach to identification • Capacity and Performance • 4x competition; investment protection • Asymmetric Traffic Support • Minimum overhead • Real-time • Visualizing and policy enforcement • Adaptability • Integration and signature development
Procera at a Glance • Provider of evolved Deep Packet Inspection (DPI) solutions for accurate network traffic awareness, control and protection • Founded: 2002 • Public: Listed at NYSE/AMEX (AMEX:PKT) • Headquarters: Los Gatos; R&D in Sweden • Customers:Customer base of 600+;primarily service providers • End Users: Cable MSOs, wireless service providers and educational institutions
PacketLogic Software Architecture DRDLTM LiveView Real-time Traffic View Traffic Shaping Filtering Statistics Bandwidth Management Network Protection Reporting • Bandwidth Limitation • Prioritization • P2P Control • QoS/QoE • Bandwidth Dedication • DoS/DDoS Protection • Layer 7 Firewall • Low Level Filter (LLF) • Threat and Anomaly Detection • Bandwidth Reporting • Top Users/ Applications • Marketing Analysis • Abuse Management PacketLogic Subscriber Manager (PSM) Service Creation
DPI Evolution DPI has come a long way since P2P Control Used to be best effort P2P limitation. DPI today provides awareness Traffic User Service Location Device
User – Mapping User and IP • PacketLogic PSM does the mapping between user and IP address. • Radius integration (MSISDN, User Name)
Service – Mapping User and Service • PacketLogic PSM does the mapping between user and the service plans. • Radius integration (Pick up service name from Radius transaction) • BSS through SOAP API
Location – Mapping User and Location • PacketLogic PSM does the mapping between user and the subscriber location. • Radius integration to get: • APN • SGSN (e.g. Roaming or not) • Cell ID • SAC
Devise – Mapping user and Device • PacketLogic PSM does the mapping between user and the device. • Integration to get mobile hand device type by looking at the IMEI in the Radius transaction.
Awareness Awareness enables Analysis (statistics), Prioritization (Shaping), Filtering, Redirection, Labeling of traffic (Diffserv codepoint) and Service Creation. DPI adds an intelligent layer on top of the network
Procera Networks Traffic Management and Capacity planning
Gain control; Optimize the use of your network resources to avoid degradation of network performance and user experience, and postpones infrastructure and bandwidth upgrades Get visibility; See what your customers are doing, what traffic goes through your network, when and what causes traffic peaks, and where your bottlenecks are located. PacketLogic Traffic Management and Capacity Planning Intelligence Optimization Set policies on traffic, user, service, location and device to gain network optimization. Set levels for capacity limits and active monitoring
Traffic Management • Accurate decisions require accurate intelligence • Know your customers and their: • Traffic, Service, Location and Device. • Get reliable data that you can trust • Policies based on accurate intelligence enables; • Analysis of trends and user behavior • Individual treatment of users and applications to meet different needs • Maximum utilization of network resources and postponed network investments • Fairness to avoid poor network performance and a bad user experience • Early detection and mitigation of threats • Attractive and personal broadband service to gain acclaim, customer loyalty and increasing ARPU
Procera Networks Service creation
Service creation • Mobile • Roaming warning • EU regulation • Quota management • Pre paid – Internet as you go. • Post paid – Viable quotas to attract customers • Exclude some services from general quota
Optimize Resource Utilization Postpone additional investments through better utilization of bandwidth and network infrastructure ROI – Optimization of Resources ” We saved 15.000 Euros a day using PacketLogic by controling our roaming cost. “
Create Attractive and Value-Adding Services Increase ARPU through value-adding services Attract customers and minimize churn through personalized service packages Avoid over-consumption through suitable service plans ROI – Attractive Service Creation Roaming warning and quota based data services makes our business grow. We had a 400% growth rate on prepaid subscriptions thanks to the flexibility of PacketLogic. ” “
12RU PL10014 1-4x10GE channels 80 Gbps, 48M flows 5RU PL10005 1x10GE / 10xGE channels 20 Gbps, 5M flows 3RU PL10002 1-4xGE channels 2RU PL7720 8 Gbps, 2M flows 1-2xGE channels 2 Gbps, 1M flows 1RU PL5600 1-3xGE channel 4-100 Mbps, 80k flows PacketLogic Product Family Core Edge Access
Procera Product Portfolio • PL10000 series of products is a modular chassis solution in three sizes – 3RU, 5RU and 12RU • Full support of asymmetric traffic through Flow Sync and Queue Sync with minimum overhead • Deployable almost anywhere in the network • PL7720 is Procera’s midrange member of the PacketLogic product family • It is the preferred DPI product for in-line deployments • Suitable for access / edge deployments in broadband networks, or the WAN connection of campuses and enterprises • PL5600 is Procera’s entry-level member of the PacketLogic product family • Provides instant information in real-time traffic view • Suitable for access or edge deployments in small broadband networks, e.g. a metro network, a network segment or a wireless backhaul • PL1400 is the high-end PacketLogic Statistics server • Based on Sun Microsystems’ reliable server and storage hardware, the PL1400 comes with high availability and carrier-grade reliability • Traffic statistics from one or multiple PLs can be aggregated to one PL1400 • PL1200 is the Statistics server in the PacketLogic solution that aggregates traffic data • The PL1200 is a reliable file server with 2 or 5 hard disk drives in a RAID1 or RAID5 • This enables fast writing of large data quantities and data resilience in case of a HDD failure 21 CONFIDENTIAL
PacketLogic’s Competitive Strengths • Accuracy • Unique approach to identification • Capacity and Performance • 4x competition; investment protection • Asymmetric Traffic Support • Minimum overhead • Real-time • Visualizing and policy enforcement • Adaptability • Integration and signature development