1 / 3

Diffusion Books

Diffusion Books. Rogers, Everett (1962, 1983, 1995 ), Diffusion of Innovations . Diffusion Articles. Bass, Frank M. (1969), "A New Product Growth Model for Consumer Durables" Management Science , 15 (5), 215-227.

vesna
Download Presentation

Diffusion Books

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Diffusion Books • Rogers, Everett (1962, 1983, 1995), Diffusion of Innovations.

  2. Diffusion Articles • Bass, Frank M. (1969), "A New Product Growth Model for Consumer Durables" Management Science, 15 (5), 215-227. • Danaher, Peter J., Bruce G. S. Hardie, and William P. Putsis, Jr. (2001), “Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation" Journal of Marketing Research, 38 (Nov.), 501-514. • Mahajan, Vijay, Eitan Muller, and Frank M. Bass (1990), “New Product Diffusion Models in Marketing: A Review and Directions for Research," Journal of Marketing, 54 (Jan.), 1-26. • Libai, Barak, Eitan Muller, and Renana Peres (2009), “The Diffusion of Services," Journal of Marketing Research, 46 (April), 163-175.

  3. References Re Premarket Forecasting Models • Silk, Alvin J. and Glen L. Urban (1978), “Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology," Journal of Marketing Research, 15 (2), 171-191. (Assessor model) • Urban, Glen L., and Gerald M. Katz (1983), ”Pre-Test-Market Models: Validation and Managerial Implications,” Journal of Marketing Research, 20 (3), 221-234. • Urban, Glen L., Bruce D. Weinberg, and John R. Hauser (1996), “Premarket Forecasting of Really-New Products," Journal of Marketing, 60 (Jan.), 47-60. Altogether useful paper: • Chintagunta, Pradeep K. and Bo E. Honore (1996), “Investigating the Effects of Marketing Variables and Unobserved Heterogeneity in a Multinomial Probit Model," International Journal of Research in Marketing, 13, 1-15.

More Related