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Midas Denim for…

Midas Denim for…. “fashion and quality at its best price”. Why Midas?. the Midas Concept. Greek mythology influence Midas Touch. Midas Denim. Special Collection of Jeans Consists of both Men’s and w omen’s skinny and straight fit jeans Modern gold detailing . Why Denim?. Why Denim?.

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Midas Denim for…

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  1. Midas Denim for…

  2. “fashion and quality at its best price”

  3. Why Midas?

  4. the Midas Concept • Greek mythology influence • Midas Touch

  5. Midas Denim • Special Collection of Jeans • Consists of both Men’s and women’s skinny and straight fit jeans • Modern gold detailing

  6. Why Denim?

  7. Why Denim? • Symbol of modern culture • On average every person owns at least 5 to 6 pairs • 86% of women select denim as their “go to” garment • Above all denim can be worn throughout the year

  8. What trends influenced this?

  9. As seen on stylesight… Gold detailing has become a most popular trend for denim! • Embroidery • Embellishments • Denim + Gold = wearable day and night • Denim jeans continues to make an impact on the runway

  10. Who is our target market?

  11. Target Market • Male and Female • Ages 17 - 26

  12. The Product

  13. Women’s DENIM Straight Garment Description -Description: Stretch Cotton Denim -Fiber content: 95% Cotton 5% Spandex -Details: Black Denim with light golden wash and thick Golden thread stitches visible as a pattern -Trims: Gold zipper, button and plates -Sizes: 24, 26, 28, 30 -Color and Percentage Black 60% Gray 10% Gold 5% Yarn-dyed Black 25%

  14. Women’s denim skinny Garment Description Description - Stretch Cotton Denim Fibre content – 70% Cotton, 22% Polyester, 7% Viscose, 1% Elastane Finish – Basic blue denim with thick golden thread stitches visible as a pattern Trims: Gold button, zipper and plate Sizes – 24, 26 ,28, 30, 32 Color and Percentage: 70% MB, 10% khaki, 10% Yarn dyed black, 10% Grey

  15. Men’s denim straight Garment Description -Description: Stretch Cotton Denim -Fiber content:70% Cotton, 22%Polyester,7%Viscose, 1% Elastane -Finish: Dark Blue Denim -Trims: Gold Zipper, Button & plate on back pocket, ripped -Sizes: 28,30, 31, 32, 34, 36,38 -Color and Percentage: 50% DB, 25%MB, 25% B

  16. Men’s denim Skinny Garment Description • Description: Stretch Cotton Denim • Fiber content: 70% Cotton, 22%Polyester,7%Viscose, 1% Elastane • Details: Dark Blue with Golden plate on the right back pocket • Trim: Gold buttons. Zipper and plate • Sizes: 28, 30, 32,34, 36, 38 • Color and Percentage: Medium Blue 50% Light Blue 25% Navy Blue 25%

  17. Is Midas affordable?

  18. We know our customer!

  19. Who is the h&m customer? They are Experiencers! • Spend high proportions of income • Fashion • Entertainment

  20. Who is the h&m customer? They are Strivers! • Trendy and fun loving • Resource constrained • Favour stylish products that emulate the purchases of those with greater wealth

  21. Potential advertising strategy:celebrity endorsement

  22. Above all.. • We aim to add to the already existing satisfaction and delight that H&M provides for its customers • We aim to increase brand loyalty • We aim to increase sales volumes and company profits

  23. We look forward to doing business with you!!!! Should you accept

  24. Thank you!!!!!

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