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History of Marketing Programs

History of Marketing Programs. Rebates One energy efficient product will not guarantee low bills or DSM Prescriptive No flexibility No measurement of energy savings Performance Flexible Shows energy savings lower demand (increased revenue) increase customer satisfaction.

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History of Marketing Programs

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  1. History of Marketing Programs • Rebates • One energy efficient product will not guarantee low bills or DSM • Prescriptive • No flexibility • No measurement of energy savings • Performance • Flexible • Shows energy savings • lower demand (increased revenue) • increase customer satisfaction

  2. REM/Rate Software • Energy Star Home analysis • Calculates energy loads, consumption and cost • Green footprint • ASHRAE 90.2 • Code compliance • Energy efficient mortgage report • Energy appraisal addendum • Improvement analysis • Utility DSM compliance analysis • Sizes mechanical equipment • Import Elite and Wrightsof

  3. Benefits for Homeowner • Peace of mind • Energy Star Label • Lower ownership cost • Less energy usage • Better performance • Better protection against cold, heat, drafts moisture, pollution and noise • Smart investment • 3,500 builder / partners • 750,00 ENERGY STAR qualified homes built • 2 million homes by 2010 • Third-Party verification • On-site testing and inspections

  4. The Trend is Clear By choosing a home with the ENERGY STAR label, you can be confident that it will have increased value when the time comes to sell.

  5. Energy StarRequirements • 15% more energy efficient than homes built to the 2004 International Residential Code (effective insulation and ductwork, along with reduced air infiltration) • Must pass EPA thermal bypass checklist

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