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Buying into American Idol

Buying into American Idol. How We Are Being Sold on Reality Television. Reality Shows. The success of reality television is changing the way we look at media. In May of 2003, more than 40 million people watched the final episode of American Idols second season.

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Buying into American Idol

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  1. Buying into American Idol How We Are Being Sold on Reality Television

  2. Reality Shows • The success of reality television is changing the way we look at media. • In May of 2003, more than 40 million people watched the final episode of American Idols second season. • American Idol changed television, the audience becomes part of the show • Unlike any other sitcom, the unpredictability of the show captured the audience. Advertisers couldn’t have been happier with the success of American Idol. • By the end of the third season, Forbes ranked American Idol as the most profitable reality show. By the end of the third season, the show had netted a profit of over $260 million. • Since the beginning, American Idol hasn’t been just a television program, it has been a trans-media franchise.

  3. Quality vs. Quantity • Advertisers want good quality of viewers • There are 3 types of Viewers: • 1. Loyals- Viewers that are more apt to watch series faithfully, more apt to pay attention to advertising, and more apt to buy products. • 2. Casuals- Viewers who maintain minimal loyalties to particular programs, watching them when they remember and sometimes wandering off if a particular episode doesn’t hold interest. • 3. Zappers- Viewers that move nomadically and restlessly across the television dial, rarely watching more than small segments of any given program • Programs want casuals to become loyals, and zappers to become casuals.

  4. How to Maintain an Audience • American Idol used controversial judge Simon Cowell to keep Zappers tuned in and continue watching the show. The Insults of Simon Cowell

  5. Advertising • New advancements in technology gives a viewing audience the opportunity to skip commercials. • Tivo, VCR, and online shows are just a few of the obstacles advertising agencies are trying to overcome. • New strategies, sponsorships, and product placements are all handled differently with these advancements ever changing the media culture.

  6. Coca-Cola and American Idol • Viewers constantly seeing Coca-Cola throughout the show • Forces audience to have a relationship with the brand • Audience associates American Idol with Coca-Cola

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