China Tourism: National Strategy & International Cooperation

1. China Tourism: National Strategy & International Cooperation DAI Bin , President 2011.5.3

2. 2600 2100 1600 1100 600 100 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Domestic Inbound outbound Chinese tourism is growing oriented from inbound tourism, and now it becomes a big market including inbound, domestic and outbound tourism. Revenue of Tourism markets (billion RMB) GDP of P.R.C(1978-2010)

3. China’s tourism is now in a times of massive travel. National citizens are the fundamental market. Amount of Domestic tourists Consumption level of Citizens(RMB)

4. Goals of China tourism • A Strategic Pillar Industry of gross economy; • A Modern Service Sector to improve people’s benefits; • To establish the basis of developed tourism country.

5. Regional and International Tourism Cooperations with China • Tourism Ministers’ Meeting among China, Japan and Korea • Tourism cooperation under the frame of Sino-Russia cultural exchange, • Sino-US Provincial Dialogue on Tourism. Of course, • In the future, seeking for more cooperations with middle Asia countries including Kazakhstan under the frame of SCO.

6. China would be willing to share the experiences and to discuss the problems with global countries.

7. Let’s unite hands in hands, for more people’s travel and joy, for our human travelling freely on the earth!

8. Email: daibin@cnta.gov.cn www.ctaweb.org 010-85166003 No.9A Jianguomennei Ave.,Dongcheng Dist.,Beijing P.R.C, China Tourism Academy,100005