1 / 9

HyperActive Marketing

HyperActive Marketing. January 21, 2009. Advertising. Advertising Heavily weighted to QSR Magazine Hospitality Technology What publications matter to your customers?. QSR Magazine, January. Public Relations. Hospitality Technology, December 2008. Other articles and mentions:

vevay
Download Presentation

HyperActive Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HyperActive Marketing January 21, 2009

  2. Advertising • Advertising • Heavily weighted to QSR Magazine • Hospitality Technology • What publications matter to your customers?

  3. QSR Magazine, January

  4. Public Relations Hospitality Technology, December 2008 • Other articles and mentions: • Pittsburgh Business Times, December 2008 • Hospitality Technology, October 2008 • QSR Magazine, July 2008 • New York Times, CNN, MSN, and a number of other “spin-offs” from these major hits. Chicago Tribune, November 2008

  5. Trade Show Schedule • National Shows • FS/TEC (Orlando) February 4-7 • “Walk the Talk” Tailgate Party Theme • New HyperTrack Visual Display • HyperView XT (in an Aquarium?) • MURTEC (Rio/Vegas) March 9-11 • Nominating a Speaker for Concurrent Session

  6. Franchisee and “Regional” Shows • Franchisee Shows • KFC (2) (April) • Zaxby’s (April) • Jack in the Box (August) • Star Franchisee (September) • IHFA (November?) • Regional Schedule: • NRA (Chicago, May 16-19) • Southwest Foodsvc (Dallas, June 28-30) • Western Foodsvc (San Diego, Aug 30-Sep 1)

  7. Email by Chain • In 2008, we mailed three editions of this to Carl’s Jr., Hardee’s and Long John Silver’s Franchisees • With CRM program, we’ll be able to send highly targeted emails throughout the year.

  8. Web Demonstrations

  9. Communication, Communication, Communication External Portal • Portal.gohyper.com • HyperActive Bob Reports • QTimer Reports • External-facing, by Chain • Arby’s • JIB • BNE • Etc. • Dealers • Documents • Software accessibility • CRM Compatibility

More Related