Content and Learners: What do they want from each other?

Mar 30, 2019

120 likes | 202 Views

Content and Learners: What do they want from each other?. Melissa Sabella Director, Innovation @ msabella. How is - innovative technology - new tools - understanding how people learn changing how content is used in education? . How should - innovative technology - new tools

Share Presentation

Embed Code

Link

new tools
innovative technology
melissa sabella director
higher education
changehow content
fundamental point

vian

Download Presentation

Content and Learners: What do they want from each other?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Content and Learners: What do they want from each other? Melissa Sabella Director, Innovation @msabella
How is - innovative technology - new tools - understanding how people learn changing how content is used in education?
How should - innovative technology - new tools - understanding how people learn changehow content is used in education?

? • Memory Palace • Retention: Print vs. Digital
? • Adaptive Learning • Tunnel Vision vs. Serendipity
? • Non-Creepy Social for Learning
? • The Remix Culture • Story Telling vs. Exploration
? • Gamification for Motivation
i • “What we’re doing is challenging the fundamental point of textbooks and how educators use them.” Ian GrahamUniversity of Edinburgh
Solutions for Higher Education

Academic Language for English Language Learners

Academic Language for English Language Learners. Featuring Dr. Robin Scarcella, University of California at Irvine Hosted by Delia Pompa, National Council of La Raza Available on demand | www.ColorinColorado.org/webcasts. What is academic language?. Academic language is:

2.37k views • 62 slides

LAW AND RESEARCH IN REGARDS TO STUDENTS WHO ARE ENGLISH LANGUAGE LEARNERS

LAW AND RESEARCH IN REGARDS TO STUDENTS WHO ARE ENGLISH LANGUAGE LEARNERS. Dr. Criselda Guajardo Alvarado www.educationeval.com. LAW. Title VI – Civil Rights Act of 1964

1.15k views • 91 slides

Web Content Accessibility Guidelines 2.0

Web Content Accessibility Guidelines 2.0. W3C Candidate Recommendation 30 April 2008. Abstract. Web Content Accessibility Guidelines 2.0 (WCAG 2.0) covers a wide range of recommendations for making Web content more accessible.

1.23k views • 78 slides

Development and Characteristics of Learners Overview of Disabilities

Development and Characteristics of Learners Overview of Disabilities. PaTTAN Paraeducator Training. Email Your Questions to:. Para@pattan.net. Technical Difficulties:. Call the V Span Trouble Number: 800-628-0833.

1.55k views • 88 slides

Engaging Health Professionals and Trainees in Online Learning

Engaging Health Professionals and Trainees in Online Learning. Graham McMahon MD MMSc gmcmahon@partners.org. The World of Medicine is Changing Fast. Hard to anticipate how this generation of learners will be practicing? . Our learners have changed: Some Characteristics of Millenials.

1.32k views • 117 slides

E-LEARNING IN JUNIOR COLLEGES

E-LEARNING IN JUNIOR COLLEGES. RJ 111. chenhe leducanh wangjunlem wongzhiyuan. introduction. why?. introduction - e-learning in singapore – e-learning in canada – action plan - conclusion. why?. reading/writing-preference learners. auditory learners. d ifferent learning styles.

1.1k views • 93 slides

AdaBoost

AdaBoost. Classifier. Simplest classifier. Adaboost : Agenda. ( Ada ptive Boost ing, R. Scharpire , Y. Freund, ICML, 1996): Supervised classifier Assembling classifiers Combine many low-accuracy classifiers (weak learners) to create a high-accuracy classifier (strong learners ).

2.51k views • 98 slides

Teaching English to Young Learners

Teaching English to Young Learners. Connecting Content with Language and Culture Content-Related Instruction: New teaching initiatives . By : Inés Torres de Muñoz Ecuador. Content -Related Programs for Young Learners:.

1.19k views • 39 slides

Advancing the language and literacy of English Learners in an era of the Common Core Standards

Advancing the language and literacy of English Learners in an era of the Common Core Standards. Laurie Olsen, Ph.D. Alameda County Office of Education English Learner Institute January 26, 2013 lolaurieo@gmail.com. English Learners.

1.11k views • 91 slides

21 st Century Full-Day K High Impact Teaching for All Learners

21 st Century Full-Day K High Impact Teaching for All Learners. Eva C. Phillips, EdD. Minnesota Department of Education FDK Seminar August 18, 2014. Goals for Today. Discuss “Why Full-Day Kindergarten?” Revisit : What We KNOW about Kindergartners

1.05k views • 92 slides

Content Marketing : Top 5 Reasons Why Needs Content Marketing For your Small Business

Content marketing strategy for your own small business, Why content marketing needs for your business?, Here are some of the ways content marketing drives results for small businesses. more detail visit :- http://www.wesrch.com/

1.54k views • 13 slides

Your Content Shall Rock

In this new and improved primer you'll learn how to strike a chord with your content. There are 16 lessons for creating all kinds of content that shall rock the web.

1.45k views • 40 slides

Magnetic Content: Customer Attraction, 2014 version

Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.

1.72k views • 28 slides

How To Create Content That Converts

http://www.b2bmarketinginsider.com/content-marketing/create-content-converts-slides ‎ Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is "How To Create Content That Converts." But here's the simple secret: You have to earn conversions! The best way to create content that converts is to start by creating content people actually want to read. You don't need a whole bunch of new resources. You just have to stop creating content that doesn't convert because no one wants to read it. Stop creating content that tries to convert and create content that people actually want. Then you can figure out the best way to convert them. In The 2014 Content Marketing Imperative, I shared some amazing statistics that show that "content marketing is like sex" (Joe Pulizzi said it, not me): Everyone is doing it. But no one is very good at it. Why? Because we are trying too hard to convert and not trying hard enough to make our buyers happy. If we focus on them and their needs, we can earn the right to convert them. You may not get it perfectly right the first time. But if you keep creating content that people want to read, then you can test and learn what works. This is the main point of my presentation today. We haven't figured it all out yet. But we're going to continue testing ways to earn our audience's attention through helpful content and how best to gain their trust. You can see the slides here and please let me know what you think in the comments below. And follow me @BrennerMichael

2.43k views • 53 slides

33 Stats on Content Marketing

http://www.b2bmarketinginsider.com/content-marketing/33-stats-future-content-marketing The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I've been collecting facts, stats and insights on the future of content marketing that support the need for change. Change away from traditional push-based messages that our audience is increasingly tuning out. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing. I've tried to weave it into a story that shows the problems we face in trying to reach our audience, the need for change, the importance of content marketing and the techniques we can employ to be successful. I hope you find these helpful in your own efforts. And please help me add to the list? What important content marketing stats did I forget:

2.4k views • 36 slides

20 Amazing Brand Content Marketing Hubs

http://www.b2bmarketinginsider.com/content-marketing/20-amazing-examples-branded-content-marketing As a content marketer, I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I'm also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it often helps brands who might need that little push into content marketing, to see what others are doing. I have a running list of about 10 sites that I typically use as examples. But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. Specifically, I asked them: What brand content marketing hubs do you LOVE?

1.86k views • 26 slides

Account Management Lead, Clara Pinillos, shares tips on how to realize the full creative potential of a LinkedIn profile

Many FS organizations appreciate that they need ‘hero’ campaigns to go with their ‘always-on’ hygiene content. However, there is little differentiation – many are branded simply ‘perspectives’ or ‘insights’. So, how do you ensure your content brand has sufficient cut-through to go with the not-insignificant investment in content? For LinkedIn, a distinct value proposition for content lies at the intersection of three distinct forces: client need, your wider brand proposition and the competitive environment. We call this ‘the content sweet-spot’. This session looks to some of the most recognizable FS brands in the market, sharing their secret sauce for creating stand-out content and their methodology for balancing the different content needs of their audiences within a proposition that sets them apart.

476 views • 24 slides

LinkedIn conducted a survey on active LinkedIn members in Hong Kong and Singapore that reveals why and how they are cons

How LinkedIn's Content Revolutionaries Consume and Share Professional Content. Professional content consumption is dramatically rising-especially on LinkedIn, where over 1.5 million publishers actively use the LinkedIn Share button on their sites to send content into the LinkedIn platform. The LinkedIn members on the forefront of this revolution are leading the way by consuming and sharing professional content in record amounts. These "Content Revolutionaries," are the audience you want to tailor your content for. We conducted a survey of 457 LinkedIn members in Hong Kong and Singapore who actively share and consume content that reveals why and how they are consuming professional content on LinkedIn, as well as how you as a marketer can tap into their behaviors.

1.01k views • 1 slides

Content Marketing for Real Marketers

Webinar presented in conjunction with Eloqua's Chief Content Officer Joe Chernov and Content Marketing Institute (CMI) Founder Joe Pulizzi

302 views • 25 slides

Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

Rebecca Lieb shares findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.

484 views • 40 slides

Content Marketing Software RFP: A Framework to Determine Marketer Needs & Solicit Proposals

Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start. In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape. Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group Download our Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.

675 views • 55 slides

Culture of Content Webinar

Companies that evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization are more successful not only across their marketing initiatives but also with other internal and external success benchmarks, such as sales, employee advocacy, customer service, audience engagement, thought leadership, and hiring. When content becomes an ingrained element of an enterprise’s culture, the culture functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. Based on my research report, co-authored with Jessica Groopman for Altimeter Group. Table of Contents Definition of a Culture of Content Why the Culture of Content Is Emergent Now The Anatomy of a Culture of Content: Inspiration, People, Processes, and Content

707 views • 49 slides

More Related