Magnetic Content: Customer Attraction, 2014 version

Magnetic ? Content Strategies to transform your website into a customer attraction force field.

Content marketing is...? ? ? ? The process of creating and delivering valuable content to ? your target customers.

What’s the point?? The point is to get traffic, leads & sales. The plan is to achieve what advertising? usually does not... ? ? Get people to KNOW, LIKE &? trust you.?

Trust.? You have to earn it. What if you were to...? ü  Be found when people are searching? ü  Give people the information they need to make smart decisions? ü  Position your company as a generous advisor and friend? ü  Teach (instead of pitch)?

Be the media.

Become the AUTHORITY.

STOP interrupting people with stuff they don’t want. ? \

☒ Advertising ☒ Jargon ☒ Being dull ☒ Stealing content ☒ Sounding like a corporate stuffed shirt ? ?

? \ START being the expert prospects rely on.

☑ Help, advice, answers ☑ Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Easy to find ☑ Easy to share ?

create a customer attraction force field.?

First “define objectives.” Determine what action ? you want customers to take.? You might call this:

Second buyers need to know.? ? Determine what potential ? Shush up and listen.

Third deliver it where they consume media, based on where they are in the ? process of buying. *Even if they don’t have their wallet with ‘em. Create a content plan.? ? Thou shall create stuff people want,

Fourth Put your money where your media is. Scrimping ain’t smart. Put a content creation team together.? ?

Fifth Get your digital ? ducks in a row.? ? Digital outlets. Digital platforms. This is the information age. You got that memo, right?

Sixth Social media school starts tomorrow. ? Enroll today. Promote what you publish.? ?

Seventh If you really want to make this work, you need to know what is and isn’t working.? You can handle the truth. Measure.? ?

It’s time to get agnetic...

Target. ¤  Know your customer ¤  Establish? personas? ¤  Be relevant Don’t publish this.

ontent forattractingcustomers.? how to’s • tips • shortcuts • secrets • tutorials • recipes • stories case studies • comparisons • demonstrations • pros n’ cons • dangers myths • pitfalls • mistakes • lies • interviews • roundups • Q&As product applications • real world examples exceptions • screenshots highlights research • test results • best-of’s • ironies • rules • bloopers milestones • events • re-caps • records • reviews • reasons • jokes parodies • quotes interviews • opinions • opposing • views • glossaries best practices • profiles • news • glossaries • trends • lists

Connect? the dots. ?  Use a mix of media for more touchpoints? ?  Stay on topic ? ?  Integrate? ?  Link everything ? to your site/blog ? ? create a customer attraction force field.?

create a customer attraction force field.? never publish this. [unless flies are your target market]

Content Marketing Recipe for Success

ON the power of ? content marketing.?? NOW YOU KNOW HOW TO TURN ?

feldmancreative.com? goodluck

Magnetic Content: Customer Attraction, 2014 version