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Market Research Eras and Epochs

Market Research Eras and Epochs. Simulation Epoch. Listening Epoch. Anticipatory . 2015. Observational Analytics. Data Collection – Asking (Survey) Epoch. 2008---. Online. -Focus shifts from mapping current opinion to anticipating future behaviors and alternative futures

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Market Research Eras and Epochs

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  1. Market Research Eras and Epochs Simulation Epoch Listening Epoch Anticipatory 2015 Observational Analytics Data Collection – Asking (Survey) Epoch 2008--- Online -Focus shifts from mapping current opinion to anticipating future behaviors and alternative futures -Mass simulation gaming* -Prediction markets* -MROC Delphi panels* -Strategic Foresight 2000--- Telephone -Movement away from the survey instrument as the main research vehicle -Dramatic shift from Intrusive, interrogatory research, to passive, listening-based research -Social media “lifestreaming” -MROCs (hybrid) -fMRI -eyetracking and other biological response monitoring -Collaborative co-creation 1950-2000 Face to Face -Online surveys -Prompted by declining telephone survey participation rates and online technology -Data becomes abundant and inexpensive -Shift away from statistically projectable data to “convenience samples” -Move away from vertical integration 1920-1950 -Telephone surveys -Vertically integrated data collection systems *Note that while some of these innovations, such as Delphi panels are not new, they are new to market research. Face to face surveys

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