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The Good, The Bad and The Ugly Dr. Andrew Mawell

The Good, The Bad and The Ugly Dr. Andrew Mawell. Difficult to predict success, easier to identify causes of failure. Understanding the difference between success and failure is a Wicked problem. C ombination of factors required for success, failure can be due to one fatal flaw.

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The Good, The Bad and The Ugly Dr. Andrew Mawell

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  1. The Good, The Bad and The Ugly • Dr. Andrew Mawell

  2. Difficult to predict success, easier to identify causes of failure

  3. Understanding the difference between success and failure is a Wicked problem

  4. Combination of factors required for success, failure can be due to one fatal flaw

  5. Top Ten factors likely to cause • a business to Fail

  6. 1. Not clear what the product does

  7. 2. Not clear what problem it solves

  8. 3. No evidence of demand

  9. 4. Fall in love with idea

  10. 5. Limited experience/capability

  11. 6. No barrier to entry

  12. 7. No competitive analysis

  13. 8. No evidence of adoption

  14. 9. Incomplete team

  15. 10. Not clear how you will make money

  16. Free Advice • Experiment and use results • Share and seek feedback • Network and partner • Focus on adoption • Build team

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