Global Adult Tobacco Survey (GATS)

1. Global Adult Tobacco Survey (GATS) Funded by Bloomberg Philanthropies

2. Survey objectives • To systematically monitor adult tobacco use – smoked and smokeless tobacco • To track key tobacco control indicators of WHO FCTC recommended policies outlined in the MPOWER in [insert country name]

3. GATS Methodology

4. Study population: • All [XX] residents aged 15 years and over, living in their primary residence prior to the survey date. • “A nationally representative sample” was used for the survey. • [XX] Households were identified • [XX] individuals aged 15 years and over completed the survey for an overall response rate of [XX] %

5. GATSincludes information on respondents’…. • Background characteristics • Tobacco use • 2.1. Smoked tobacco • 2.2. Smokeless tobacco • Cessation – tobacco smoking and smokeless tobacco • Secondhand smoke • Economics – manufactured cigarettes • Media – manufactured cigarettes • Knowledge, attitudes & perceptions • Pictorial health warnings

6. GATS Key Findings

7. Part 1 Manufactured cigarettes Hand-rolled cigarettes Tobacco Use Other smoked tobacco Smoked Tobacco Smokeless Tobacco Snuff by keeping in month or by nose, chewing, betel quid with tobacco

8. Number of Tobacco Use in 2009 Tobacco Users [xx] million (smoked and/or smokeless) Tobacco smokers [xx] million Smokeless Tobacco Users [xx] million Overall Population aged 15 years and above is [XX] million Note: some smokers use more than one type of tobacco product

9. Number of Tobacco Users in 20[XX] [XX] mil Manufactured cigarettes [XX] mil [xx] mil [XX] mil Hand-rolled cigarettes Tobacco Use [XX] mil Other smoked tobacco [xx] mil Smoked Tobacco Smokeless Tobacco [xx] mil Snuff by keeping in month or by nose, chewing, betel quid with tobacco Note: some smokers use more than one type of tobacco product

10. Percent of current tobacco users* by gender Percent of adults > 15 years of age * includes smokers and/or smokeless users

11. Percent of current smokers* by gender and smoking status Percent of adults > 15 years of age * This is the sum of daily and occasional smokers (including manufactured and hand-rolled cigarettes)

12. Percent of daily smokersby geographic residence Percent of adults > 15 years of age

13. Percent of current smokers by type of smoked product Percent of adults > 15 years of age Note: some smokers use more than one type of tobacco products

14. Percent of adults who used to smoke daily Percent of adults > 15 years of age

15. Percent of smokers by age of initiation* Percent distribution of ever daily smokers Age of smoking initiation (years) * Among ever daily smokers (ages 20 – 34 years)

16. Percent of current smokeless tobacco users Percent of adults > 15 years of age * Includes the sum of daily and occasional smokeless users

17. Cessation efforts by tobacco users to quit using tobacco Part 2

18. Percent of current smokers and smokeless tobacco users who plan to or are thinking about quitting Percent of adults > 15 years of age

19. In the past 12 months, percent of smokers and smokeless tobacco users who attempted to quit Percent of adults > 15 years of age

20. In the past 12 months, percent ofsmokers and smokeless tobacco users who were advised to quit by a health care provider Percent of adults > 15 years of age

21. Part 3 Second-hand smoke

22. “In the past 30 days, adults exposed to tobacco smoke in…” Percent of adults > 15 years of age

23. Economics Part 4

24. “Affordability” of manufactured cigarettes • [xx] insert currency/pack • [xx] insert currency/month • [xx] %

25. The five most popular brands last purchased by current smokers* Brand 1 Name [xx] % Brand 2 Name [xx] % Brand 3 Name [xx] % *Percent of adults > 15 years of age (includes top 5 brands of manufactured cigarettes) Brand 4 Name [xx] % Brand 5 Name [xx] %

26. Place of last purchase of cigarettes among manufactured cigarette smokers

27. Media“noticed tobacco industry advertising and anti-cigarette messages on manufactured cigarettes in the last 30 days” Part 5

28. Tobacco Industry Advertising “during the past 30 days, adults noticed cigarette marketing” at:

29. Anti-cigarette messages “during the last 30 days, adults noticed anti-cigarette smoking information” at:

30. Current smokers [xx] % Noticed warning label [xx] % Thought about quitting because of warning label Effect of cigarette pack warning labels on..

31. Knowledge, attitudes & perceptions Part 6

32. Percent of adults who believe that cigarette smoking causes serious illness Percent of adults > 15 years of age

33. Adults who believe smokeless tobacco use causes serious illness Percent of adults > 15 years of age

34. Percent of adults who believe that secondhand smoke causes serious illness in non-smokers Percent of adults > 15 years of age

35. Pictorial health warnings Part 7 Insert warning label pictures here

36. Note: insert findings about your pictorial warning labels here in applicable

37. Policy Implications

38. Note: Insert policy goals and implications from the GATS data here

39. Thank You