Electronic Reading: “Unlocking the potential of digital print media”

1. Electronic Reading:“Unlocking the potential of digital print media” Willem Endhoven – iRex technologies bv IDPF conference – “Connected & Mobile 2006”

2. iRex Technologies b.v. • Registered Ltd Co. in the Netherlands: (www.irextechnologies.com) • Spin-off from Royal Philips Electronics NV • Background in Electronic Paper Display technologies, Mobile and Consumer devices. • Investors: • ABN AMRO Capital and Main Capital • Founders • Philips involvement: • Joint development program for future display technologies • Access to all relevant technology licenses • Part of Philips Infrastructure (High Tech Campus/ Home lab) • Member of the IFRA E-news initiative (www.ifra.com/e-news) • Member of the International Digital Publishing Forum (IDPF)

3. Digitalization of content(the last area to be made fit for a future device)

4. Redefining the sweet spot for E-reading ‘iRex’

5. 3 Important characteristics: “readability, mobility, actuality” Readability Mobility + + BB PDA E-reader Paper Phone Paper E-reader PC Laptop Laptop BB PDA PC Phone Paper PDA Laptop E-reader BB PC Phone + Actuality/interactivity

6. The iLiad…For (all) reading……. Connect key, connect to the IDS Up key, go back to previous level Menu key, provide access to settings, connectivity and optional applications Content Viewer Flipbar, navigate between the pages in the listed/viewed content Toolbar, contains basic set of tools, viewer can add “viewer specific” tools Navigation keys, switch between the selectable items in the current view and confirms the selected item Content indicator, provide basic navigation in the listed/viewed content Archive keys, switch between last opened content and content lister

7. The iLiad…For (all) reading and writing! Connect key, connect to the IDS Up key, go back to previous level Menu key, provide access to settings, connectivity and optional applications Content Viewer /note pad Flipbar, navigate between the pages in the listed/viewed content Toolbar, contains basic set of tools, viewer can add “viewer specific” tools Navigation keys, switch between the selectable items in the current view and confirms the selected item Content indicator, provide basic navigation in the listed/viewed content Archive keys, switch between last opened content and content lister

8. The iRex E-reader: the ILiad • SYSTEM SPECIFICATION • Linux operating system • 400MHz INTEL X-Scale Processor. • 64MB Ram memory • 128MB free internal FLASH memory for storing content). • Touch sensor input using stylus. • Rechargeable battery. • Cradle and travel charger available. • Dimensions (wxhxd): 155x216x16 mm. • Weight: 390 grams. • Operating temperature is 0C to 50C. • Storage temperature is –20C to 70C. • INTERFACES • USB type A connector for USB memory stick. • CF type II slot for memory extension or other applications. • MMC slot for SD/MMC memory cards. • 3.5mm stereo audio jack for headset. • WIFI 802.11g/b wireless LAN. • 10/100MB wired LAN.

9. Go to Market strategy

10. Value Chain = Content + Distribution + Reading

11. Effortless solution for publishers...and open system for consumers

12. Partnership approach Medical Engineering Maintenance Security Science/professionals Education Hospitality services ……… B2B applications Sample evaluation for business partners (Web retail) Newspaper publishing Educational publishing Book publishing Museum services …….. B2B2C applications Market introduction Newspaper trial NL/Italy/China/… Newspaper trial Belgium Market introduction

13. Thank you for your attention. www.irextechnologies.com