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Transnational Work at the Upper rhine

Transnational Work at the Upper rhine. Content. Important dates and facts Historical background Aim of the TMO- key aspect of activity-4 Pillar Pillar Economy: employment market-tourism Example : Upper Rhine Valley Sources. Irene Ulrich, project management.

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Transnational Work at the Upper rhine

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  1. Transnational Work at theUpperrhine

  2. Content • Importantdatesandfacts • Historical background • Aimofthe TMO-keyaspectof activity-4 Pillar • Pillar Economy: employmentmarket-tourism • Example: Upper Rhine Valley • Sources

  3. Irene Ulrich, projectmanagement

  4. Importantdatesandfacts • Trinationalandeuropeanarea • 3 states • 21.528 km² • 5 Mio. inhabitants • 1817 citysandcommunes • Dynamical, innovative andworldopeneconomy • 3.2 Mio. employees

  5. 18 Mio. overnight stays in one year • Excellency region of knowledge and science • 30 bi- or trinational study paths • 170000 students • 167 universitys

  6. Historical Background • In thepastrichsocietyclassesweregoing in Holidays • Began1963 in Baselstadt • Badisch-Basler trainstation Basel was the Center of Communication ; first German-Swiss treaty • Economicpeoplefrom Basel foundthe private „RegioBasiliensis“ club; officialconversationalpartneroftheEU; plan the Infrastructure cross-bodered

  7. 1975: the national board„ComiteBipartite/Tripartite“ was found; form therangeofthecross-boderedcooperation • 1989: Interreg-Aidprogram was found • Trinational Metropolitan areaupperrhine(TMO) signed on the 10th december 2010 an agreementThe aim: „tobecome a excellentroomwithmodelcharacter in theheartof Europe“

  8. Aimofthe TMO-keyaspectof activity-4 Pillar

  9. Trinational Metropolitan areaupperrhine

  10. Pillar Economy: Employmentmarket Euregio-certificate: • Fortrainees

  11. Work one / twomonth at a companyabroadlearnthelanguage & operationmethod z.B. Industrial sector: regularygood Tourismsector: bad, because in thefirstandsecond yearofapprenticeship: don´tknowenough; in thethirdyearofapprenticeship: areworking in theircountry • Problems: 1. dual study in France isn´taccepted 2. Trainees (G) areregistered at theircompany ; iftraineesgoabroad Company misses a worker

  12. In G: not enoughtrainees ; In Elsass: hugeyouthunemployment, but languagemakesitdifficultcomingto Germany Idea:oneyearbeforeeducationstarts: cometogetto knowthe Company abroad; become in France germanlessons practicaleducation in GremanyfortheFrenchmantheoreticpart in France bothcertificatesadequatecertificate IHK- exampossible (voluntary) graduationof apprentice • 1000 cross-borderededucationareintendeduntil 2015 ; 97 employmentagreementsarecompleted

  13. Tourism • Upper Rhine Valley • Objective: more international conspicuity of the conspicuity of the upper Rhine region • Presentation on international area with a consist area with a consistent name • 33 partnersfrom 3 countries • 3.3 Mio € budget

  14. The 3 dimensions of the project: 1. Marketing and Incoming • Common advertising in Oversea markets 2. Innovation • Development transboundary offers 3. (continuing) education • Network formingandknowledgedevelopement

  15. Marketing • B2B“ Business toBusiness • → becausethere'stolesscapital • In 8 markets • Bible of every tour operator: „Sales-Guide“ Marketing about: • Trade fairs, roadshows • Sales Calls • Events • newsletter

  16. Incoming • Objective: Facilitatetrinationalhandling • Due to: - different languages - different currency Innovation • Developement of booklets, mini-sites/ landingpages • Topics: • Modern art: Art Valley • Bike tourism • Vine and consumption • Special interest visits • castles

  17. Education • Cooperation with tourist information or hotels • Thematic garages • Info foren about tourism topics, niche markets • Expert tours reasonsfortransboundarytourismprojects • Twice as much budget because of the EU- cooperation • Opportunitytodevelopmarkets difficulties • Still big differences between the individual countries • Same goals, but different ways to reach them

  18. Sources • Mrs. Ulrich (Tourismassociation) • http://www.landtag-bw.de/files/live/sites/LTBW/files/dokumente/WP15/Drucksachen/3000/15_3967_D.pdf • https://www.baden-wuerttemberg.de/fileadmin/redaktion/dateien/PDF/Eckpunkte-grenz%C3%BCberschreitende-Zusammenarbeit-des-Landes_2012.pdf

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