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ITV1 West reaches a staggering 78% of adults in the average week

ITV1 West reaches a staggering 78% of adults in the average week. In 2010, of the top 240 programmes in the West region ALL were on ITV1!. Source: BARB/Techedge, Adults, Q4 2010. Just 1 spot on ITV1 West can reach 268,000 viewers ! ¹.

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ITV1 West reaches a staggering 78% of adults in the average week

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  1. ITV1 West reaches a staggering 78% of adults in the average week In 2010, of the top 240 programmes in the West region ALL were on ITV1! Source: BARB/Techedge, Adults, Q4 2010

  2. Just 1 spot on ITV1 West can reach 268,000 viewers!¹ The average audience for West Country tonight is 101,0002 It costs less than you think! A package of advertising airtime on ITV1 West can be bought for as little as £2,667 1.Source: BARB/Techedge, adults, Monday episode, Centre Break Coronation Street Oct-Dec10, 2.Source: BARB/Techedge adults Oct-Dec10

  3. Top Rating Programmes ITV1 West Coronation Street 394,000 The X Factor results 567,000 Downton Abbey 433,000 Emmerdale 278,000 Piers Morgan’s life stories 261,000 I’m a Celebrity Get Me Out of Here! 389,000 Source: BARB, Techedge, Q4 2010, Adults

  4. Did you know? Adults in the ITV1 Wales and West region… 64% never listen to commercial radio Only 13% ever notice the ads on the radio Only 24% ever buy a regional newspaper 35% never go to the cinema Only 9% say they respond to direct mail BUT.. 99% of adults do watch TV 91% of adults do watch ITV1 Source: GB TGI 2010 Q3 (April 2009 - March 2010)

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