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CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013

CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013. Foodservice wholesale company Restaurants, catering, healthcare Passion for food & service Focus on online. Deli XL. Situation in the food sector. Tough times for restaurants.

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CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013

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  1. CASE VERS 24/7 ‘Online Fresh Market for the Catering industry’ Peter Terwindt April 2013

  2. Foodservice wholesale company Restaurants, catering, healthcare Passion for food & service Focus on online Deli XL

  3. Situation in the food sector Tough times for restaurants

  4. Changing customers’ demands Increased demand for transparancy, the source of ingredients. Requests for menus based on regional products in restaurants Tell the story and background of a product to your customers

  5. Question: Catering industry would like to offer regional products. But how?

  6. Main issue: logistics

  7. Traditional foodservice distribution model Source Supplier Wholesaler Customer • Purchase & Sale method • Contractual agreements • Large volumes • Nation wide product range

  8. Radical change of business model Vers 24/7 model Logistics Source Customer Onlineplatform

  9. An online market place where farmers and growers can sell their products directly to restaurants and catering in their own region and deliver them in one stop.

  10. Vers 24/7 – the online fresh market

  11. Example of an online market

  12. ✓ Tell the real story of a product ✓ Be proud of your region ✓ Freedom of choice in specialist and product ✓ Full transparancy ✓ Specialist is in the lead for price and product range ✓ Easy to compare prices ✓ Encourage customers to get in contact with farmers ✓ They are the real specialists ✓ Food save delivery ✓ Convenient One stop delivery Many different specialists at one platform Fair business The power of regionalproducts Direct in contact with the source

  13. Regional specific offer • Regional product range • Transport through existing Deli XL logistic network • No extra trucks needed • Shorten the # of food miles

  14. Today, 75 farmers, growers, specialists, bakery and wine growers.

  15. Example: sea vegetables from Elenbaas

  16. Results and ambitions • Available in the west of The Netherlands with 75 market places • Exclusively B2B initiative for restaurants and catering industry • Strong logistic network via Deli XL • Promote the ‘local dish’ • Roll out to the rest of the country this year • Revenue strongly increasing

  17. www.vers247.nl Peter Terwindt @Terwindt Vers 24/7 @vers247

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