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Website Redesign SEO Checklist_ Tips to Avoid Big Drops in Your Rankings

This website redesign SEO checklist will help you stay organized throughout the entire process and make sure you don't miss anything important.

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Website Redesign SEO Checklist_ Tips to Avoid Big Drops in Your Rankings

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  1. Website Redesign SEO Checklist: Tips to Avoid Big Drops in Your Rankings This website redesign SEO checklist will help you stay organized throughout the entire process and make sure you don't miss anything important. 1. Audit Your Existing Content Content powers many websites' organic presence. Eighty-two percent of marketers actively use content marketing, and many successful businesses are built off of it. 2. Update Information Architecture Over 60 percent of users report leaving a website due to bad navigation. Although website navigation and information architecture

  2. (IA) are different, your IA should inform how your site navigation is structured. 3. Carefully Map URL Redirects In a Semrush study that analyzed 150,000 websites, 42.5 percent of the websites considered had broken internal links. At the beginning, I mentioned how website redesign SEO processes aren't without risk. The greatest of those risks is the potential of losing a lot of the hard work you put into building your organic profile. 4. Optimize Content You're Keeping After doing your content audit, you should have a good idea of what content you plan to keep. If you've put the time and effort into your audit, you will likely have flagged some areas of improvement for some of your best pages. 5. Optimize Page Speed You can't underestimate the importance of page speed. Everyone knows the feeling of waiting forever for a page to load, and you know what users do when that happens; they leave and look for information elsewhere. 6. Update Your XML Sitemap Your XML sitemap is like your website blueprint. Google and other search engines use it to understand the purpose of your content and it's crucial for good website redesign SEO. 7. Test Your Site After Redesign Is Complete Across the internet, 0.27 percent of internal links are broken and 1.37 percent of external links are broken. Broken links are just one of the many issues you need to consider when testing your website after a redesign.

  3. Redesigning an entire website is a huge undertaking so every detail isn't going to come out perfect straight away. If you launch your new site immediately without testing it first, these imperfections can have big consequences. Are you planning a website redesign? A website redesign carries lots of risks when it comes to SEO, but at the same time, it can offer lots of rewards. To maximize those rewards and minimize the risks contact Viewy Digital.

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